BVGroup, a prominent player in the sports betting and iGaming sectors, has enlisted the services of Enteractive, the leader in player conversion and reactivation, to drive targeted campaigns across its diverse brands and markets.
BVGroup, a leading operator in the sports betting and iGaming sectors, has strategically partnered with Enteractive to amplify its player engagement initiatives.
Enteractive, known for its expertise in player conversion and reactivation, will focus on converting registered non-funded accounts and reactivating specific segments within BVGroup's dormant player database.
Brent Almeida, Chief Commercial Officer at BVGroup, expressed confidence in the collaboration, stating: “Enteractive stands out as the perfect collaborator for engaging player segments that benefit from such a tailored approach, whether that involves converting non-funded registrations or reviving inactive players.
The focus will be on specific audience groups that are likely to react more positively to direct and personal interaction, all with the aim of increasing the overall efficiency of our marketing activities across our diverse portfolio of brands and geographic territories.”
Enteractive's personalised conversion and reactivation services aim to complement BVGroup's existing CRM activities, serving as a key driver for incremental revenue generation from previously untapped segments of their player base.
Andrew Foster, Chief Business Officer at Enteractive, added: “BVGroup adopts a comprehensive view of their business, so we’re excited to be providing our services for a like-minded iGaming company that values tapping into all potential player revenue channels.
Leveraging the power of its brand portfolio, including its iconic flagship brand, BetVictor, we firmly believe that Enteractive will enhance BVGroup’s roster of active and depositing players.”
Enteractive, with over 15 years of experience, is a recognized leader in player activation and has been a top revenue generator globally for the online gambling sector.
The partnership aims to leverage Enteractive’s (Re)Activation Cloud technology platform, enabling fast and seamless integration of selected player databases. Native-speaking sales agents will engage with players in each market using real-human voice outreach by phone.
This personalised CRM approach is proven to re-engage players from churned segments, adhering to responsible gambling best practices as a standard feature.
Enteractive's track record includes interactions with over 8.1 million players in the last year, generating over €59 million for global operators from almost €263 million in deposits.
With native-speaking call agents supporting iGaming brands worldwide, Enteractive converts more than 16,000 players per month for various leading operators.
