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Eric Cantona Leads William Hill's Exciting Football Season Launch

Eric Cantona Leads William Hill's Exciting Football Season Launch

Football legend Eric Cantona is set to be the face of William Hill's new marketing campaign, titled 'Who You Got?'. As the official brand ambassador for the next two years, Cantona will spearhead the campaign across various platforms, including online, digital, and social media advertising in the UK and Republic of Ireland.

The bookmaker aims to implement a more disruptive and distinctive marketing strategy with this new campaign, showcasing Cantona in ways never seen before. The creatives featuring Cantona will be displayed at prominent out-of-home sites across the UK and Ireland, emphasizing the intriguing nature of the campaign.

The 'Who You Got?' campaign aims to ignite football conversations within both betting and non-betting scenarios. With a mix of realism and surrealism, and inspired by Cantona's unique personality, the campaign builds anticipation for the upcoming season.

Starting on August 2nd, the campaign will include innovative marketing features to generate excitement around key sporting events and drive engagement with the brand's 'EPIC Value' products throughout the football season.

Alexis Zamboglou, Managing Director, UK & Ireland at William Hill, expressed excitement about the campaign, saying, "When it comes to iconic footballing personalities, few in history can rival Cantona. Boasting a unique mix of charisma, humour and provocation, Eric is the perfect fit to front our distinctive campaign."



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