ESA Gaming, the trailblazing games provider, has entered into a strategic collaboration with Novibet, enabling the global distribution of ESA Gaming’s EasySwipe™ portfolio through Novibet's platform.
In a significant move, ESA Gaming's mobile-first content is now accessible to Novibet's customer base across key markets like Greece, Ireland, Finland, Mexico, and Colombia.
The integration of ESA Gaming's lightweight titles allows users to seamlessly transition between the sportsbook and gaming site, enhancing the overall gaming experience without disruptions.
Thomas Smallwood, Head of Marketing at ESA Gaming, expressed enthusiasm about the partnership, stating, "Furthering our reach in markets around the globe together with Novibet is a fantastic achievement and testament to the growing interest in our portfolio of non-traditional content.
As we continue to expand our product offering, we are grateful to have strong partners like Novibet to help further establish ourselves as a leading provider to online operators."
Novibet stands to benefit from ESA Gaming's proven cross-selling capabilities, enabling longer player engagement and increased retention rates within the sportsbook.
Foteini Matthaiou, Casino Product & CRM Director at Novibet, emphasized the importance of catering to a diverse audience, saying, "As a new breed of customers and players with diverse demographics choose Novibet for their entertainment, we are always looking for alternatives to traditional slots, and ESA Gaming provides just that.
By integrating the EasySwipe™ portfolio, we bolster our offering with unique content that is perfectly tailored to a growing mobile audience and that helps us cross-sell between different verticals."
ESA Gaming's global expansion through the Novibet partnership marks a significant step in providing unique and engaging content to players across diverse markets.