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ESA Gaming Hits The Serbian Scene With MaxBet Partnership


ESA Gaming Hits The Serbian Scene With MaxBet Partnership

ESA Gaming, the trailblazing games provider, has officially launched its content with MaxBet in the Serbian market, marking the company’s grand entrance into the country’s vibrant gaming landscape.


Serbian players can now indulge in ESA Gaming’s versatile assortment of non-traditional casino games, including beloved crash and mine titles. Among the player favorites are the high-performing EasySwipe™ titles like Pirate Mine, Goal Mine, and Dragon Mine.


Furthermore, ESA Gaming plans to introduce new slot games to captivate the players' attention shortly.


This collaboration with the leading market player, MaxBet, represents a significant achievement for ESA Gaming. It expands the company’s footprint, adding Serbia to the growing list of countries where players can access their expanding content portfolio.


MaxBet, holding a substantial 20% online market share, stands tall as Serbia’s second-largest sports betting and gaming operator. Notably, Flutter Entertainment recently acquired an initial 51% share in the company, further solidifying its position in the market.


Thomas Smallwood, Head of Marketing at ESA Gaming, expressed his enthusiasm about this collaboration: “This year has been a tremendous journey for us, with our content reaching new horizons and entering various markets.


Partnering with MaxBet is incredibly exciting, marking our entry into Serbia, a region brimming with potential. We are thrilled to introduce our games to the local players, creating a unique gaming experience.”


Vukašin Marelj, Head of Online Casino at MaxBet, highlighted the significance of ESA Gaming’s portfolio: “ESA Gaming’s games bring a refreshing twist to our offerings as we aim to diversify our product range. The rising popularity of non-traditional casino content cannot be ignored, and ESA Gaming’s mobile-first and quick-fire titles are the perfect solution for our audience.”


This strategic alliance promises not only enhanced gaming options for Serbian players but also strengthens ESA Gaming’s position as a key player in the international gaming industry.

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