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EvenBet Gaming Bolsters Latin America Presence With Betplay Collaboration


EvenBet Gaming Bolsters Latin America Presence With Betplay Collaboration
EvenBet Gaming Bolsters Latin America Presence With Betplay Collaboration

The renowned iGaming software developer strengthens its foothold in a crucial market.


EvenBet Gaming has taken a significant step forward in its Latin American expansion strategy with the launch of its poker solutions on Betplay, a prominent sports betting operator in Colombia.


BetPlay, under the umbrella of Corredor Empresarial, boasts a user base of over 3 million players. In just six years, it has emerged as a dominant force, capturing 60% of Colombia's online betting market.


Through this agreement, EvenBet delivers its complete suite of gaming products to Betplay, including its cutting-edge poker software. By integrating EvenBet's innovative and adaptable gaming solutions, Betplay aims to enrich its gaming portfolio, offering Colombian players an unparalleled online gaming experience. BetPlay is currently gearing up for an extensive communication campaign to bolster its poker segment in Colombia's thriving iGaming landscape.


This collaboration, initiated in 2023 and now materializing with the launch of poker, signifies EvenBet's ongoing expansion in the Latin American iGaming market and its entry into Colombia's rapidly growing online gaming sector. Colombia stands out as a primary target market for EvenBet due to its flourishing regulated online gaming industry.


Dmitry Starostenkov, CEO at EvenBet Gaming, expressed enthusiasm about the partnership: “Teaming up with a leading brand like Betplay presents an exciting opportunity for EvenBet Gaming as we continue to broaden our presence in Latin America.


“As one of Colombia's premier sportsbooks, Betplay enjoys a stellar reputation and extensive player reach. We are eager to drive the next phase of growth for their gaming segment and strengthen our foothold in this strategically important market.”


Daniel Arias, Online Manager of BetPlay, emphasized the significance of the collaboration: “The integration of EvenBet has significantly enriched our digital entertainment offerings. We remain dedicated to expanding our content selection and providing customers with an enticing array of products.”


Manuel Jiménez, Sales Manager in LatAm, commented on the steady growth of the poker vertical on BetPlay's platform since the integration: “It's gratifying to witness the continuous expansion of the poker segment in BetPlay's operations following the launch of our solutions.


Colombia now boasts an operator offering the country's primary iGaming poker network, enabling players of all skill levels to rely on a reputable, responsible, and authorized brand endorsed by the Colombian regulator, Coljuegos.”

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