EveryMatrix Launches EngageSuite To Power Gamified Cross-Vertical Loyalty

EveryMatrix Launches EngageSuite To Power Gamified Cross-Vertical Loyalty

EveryMatrix has unveiled EngageSuite, a cutting-edge loyalty and gamification platform designed to revolutionise player engagement across iGaming verticals.

The all-in-one solution brings together a powerful blend of dynamic retention tools, providing operators with the ability to craft immersive and personalised player journeys from a single, unified system.

Positioned as more than just a gamification toolkit, EngageSuite allows operators to drive brand loyalty and long-term player value by combining traditional rewards with next-gen mechanics such as bonuses, levels, loyalty currency, tournaments, Challenges, mini-games, and jackpots. Each feature is seamlessly integrated within a connected ecosystem that enhances both the player experience and operational agility.

“EngageSuite is more than a gamification toolkit. It's a transformative engagement solution with strong synergies across all its components,” said Stian Enger Pettersen, CEO Casino at EveryMatrix. “Each component is powerful on its own, but they truly shine when used together. Operators set the framework, and players personalise their journey with the benefits they value most.”

At its core, EngageSuite empowers operators to deliver hyper-personalised experiences. Using AI-driven real-time personalisation and churn prevention, the platform ensures that engagement is not only tailored but also strategically optimised. The entire suite is managed through a single back-office, offering full control over features while ensuring seamless front-end branding through fully customisable widgets.

Integration is streamlined, connecting effortlessly with CRM systems, marketing platforms, and automation tools via a single point of access. This allows operators to create cohesive campaigns without the friction of disconnected systems.

Initial rollout results have been highly promising, demonstrating the platform’s impact:

• Challenges increased game rounds by 15%

• Unique active players across linked games rose by 20%

• JackpotEngine drove a 5.4% rise in average bet sizes

• Rounds per session saw an 8.9% boost

• Session length increased by 3.8%

The LoyaltyEngine component, first introduced in September 2024, has already been adopted by 16 brands and continues to gain traction across multiple markets.

By delivering a connected, customisable, and data-driven loyalty solution, EngageSuite is setting a new benchmark for gamification within the iGaming industry. The platform enables operators not only to retain players but to build long-lasting relationships through gamified incentives tailored to individual behaviours.

For more updates and innovations in the world of iGaming News, subscribe to iGaming Gazette.