EveryMatrix, a rapidly growing technology provider in the betting and gaming industry, has achieved a significant milestone by becoming the first iGaming supplier to be granted the World Lottery Association (WLA) Safer Gambling certification. This recognition follows an exhaustive company-wide audit process.
EveryMatrix now joins an exclusive group of iLottery suppliers that have received this esteemed certification. The WLA acknowledged the company's existing high standards and its ongoing and future commitments to exceed its requirements, positioning itself as a frontrunner in Safer Gambling best practices.
To secure this certification, EveryMatrix underwent a rigorous audit, providing evidence that not only showcased but also pledged to adhere to and continuously implement the WLA's guiding principles aimed at safeguarding players.
EveryMatrix has integrated an Environmental, Social, and Governance (ESG) policy that includes a robust Safer Gambling strategy. This strategy ensures that all its employees across its 12 global offices and all clients have access to necessary tools and are well-informed about the latest research to operate in a responsible and ethical manner.
Ebbe Groes, CEO of EveryMatrix, expressed his delight: "The WLA are pioneers in safer gambling certification, and we're delighted they have recognized our work, commitments, and pledges to both uphold and drive forward safer gambling best practice across everything we do. We entered this process because we firmly believe that to create and maintain a sustainable and successful industry, we must ensure that all players are protected and given the right options to play safely and responsibly, and all our customers are informed of any risks and the actions needed to mitigate those risks."
Naomi Koops, Senior Compliance Counsel & Safer Gambling Co-ordinator at EveryMatrix, emphasized the company's commitment: "This is the beginning of a company-wide commitment to follow the WLA principles, not just for the lotteries we partner with, but also for all our clients. Ensuring our products and services are developed with the very latest academic research, with player protection in mind, is a key priority for the business. We are building a safer gambling culture at EveryMatrix and are committed to becoming industry leaders in this space in the years to come."
Melissa Azam, CSR Senior Manager at WLA, applauded EveryMatrix's dedication: "The WLA is pleased to officially recognize EveryMatrix's adherence to the WLA Responsible Gaming Guidelines for suppliers, highlighting their commitment to ensuring player protection and safer gambling is at the core of both their own and their customers' operations."
EveryMatrix has established a dedicated Global Sustainability section for its customers and their players to access, further underlining its commitment to safer gambling practices.