EveryMatrix Partners With Delaware North for U.S. Content Expansion

EveryMatrix Partners With Delaware North for U.S. Content Expansion

EveryMatrix continues its strategic expansion in the U.S. iGaming market with a major aggregation deal alongside Delaware North, bringing its powerful SlotMatrix casino aggregation platform to West Virginia via the operator’s Betly iGaming brand.

With SlotMatrix now live on Betly’s platform, Delaware North customers gain access to exclusive EveryMatrix content as well as seamless integration with Evolution’s One Stop Shop portfolio—featuring globally recognised titles from NetEnt, Red Tiger, NoLimit City, and Big Time Gaming.

This deal marks EveryMatrix’s second major aggregation partnership in the U.S. in quick succession, following its earlier launch with betPARX. It represents another key milestone in the company’s goal to provide American operators with an unrivalled gaming ecosystem built on content variety, compliance, and advanced engagement tools.

Enhancing the U.S. Player Experience

The partnership goes beyond simple content delivery. Betly will also benefit from EveryMatrix’s extensive suite of gamification and player engagement tools, such as free spins, leaderboards, and tournament functionality—designed to boost player retention and increase session duration.

Erik Nyman, President of EveryMatrix Americas, spoke on the significance of the collaboration: “This marks our second U.S. content aggregation deal in a short timeframe and follows our strategy to provide U.S. brands with the best aggregation platform. Through SlotMatrix, players can access thousands of market-ready games and gamification tools not seen in the market until recently.”

“We’re very excited to support Delaware North's expansion across the country, and we’re certain their players’ gaming experiences will be enhanced as a result.”

SlotMatrix is EveryMatrix’s proprietary casino aggregation technology—now considered the largest content library in the iGaming industry. It hosts over 34,000 games from 350+ studios, all integrated with advanced engagement features to support operator growth and enhance player value.

A Strategic Leap for Betly in West Virginia

Delaware North’s Betly platform, live in the regulated West Virginia market, gains a distinct competitive edge with this partnership—especially as it reintroduces Evolution’s full suite of live dealer, slot, and RNG table games through the EveryMatrix aggregation system.

Davide Colosimo, Director of Interactive Casino at Delaware North, commented: “Delaware North is thrilled to enhance the Betly experience for our West Virginia customers by introducing EveryMatrix’s cutting-edge casino content and gamification tools to boost player engagement.”

“As a trusted partner, EveryMatrix plays a key role in our expansion. Additionally, we’re excited to reintroduce Evolution’s industry-leading portfolio—spanning Live Dealer, slots, and RNG table games—through EveryMatrix’s aggregation solution, bringing top-tier gaming to Betly West Virginia.”

U.S. Market Footprint Growing

EveryMatrix continues to cement its presence in North America, now holding licences in Ontario, New Jersey, Michigan, West Virginia, Connecticut, and Pennsylvania. With over 300 global operator partners, the company remains focused on offering hyper-compliant, player-centric, and technologically advanced solutions across regulated jurisdictions.

This latest deal not only accelerates EveryMatrix’s growth trajectory in the U.S., but also reinforces SlotMatrix as a game-changer in the content aggregation space—providing operators with both quality and scale.

For more updates on strategic iGaming partnerships, platform innovations, and regulatory expansion, stay connected with iGaming Gazette—your hub for the most relevant iGaming news worldwide.