Evolution Makes Strides in Product Innovation with Livespins Acquisition.
Evolution AB (publ) announced its acquisition of Livespins Holding Ltd, marking a significant step forward in the realm of social betting. The deal, valued at EUR 5 million, solidifies Evolution's commitment to breaking boundaries and delivering cutting-edge gaming experiences to its users.
The acquisition aligns seamlessly with Evolution's "Product Leap" strategy, aimed at driving innovation and enhancing user engagement. Livespins' unique offering, allowing players to "bet behind" their favorite streamers, influencers, or brand ambassadors, adds a new dimension to the online gaming landscape.
Martin Carlesund, CEO of Evolution, expressed his enthusiasm for the acquisition, stating, "Livespins is a unique proposition that has shown solid engagement metrics and adoption by players and one we believe will be a great addition to the Evolution portfolio."
Todd Haushalter, Evolution's Chief Product Officer, highlighted the significance of the acquisition, emphasizing the growing popularity of live streaming in the online gaming sphere.
He stated, "Playing along with a streamer is a whole new way to play online casino games... Bringing together the fantastic tech, processes and know-how of the team at Livespins with Evolution’s huge game portfolio, we will provide Livespins immediately with unparalleled distribution power."
Chris Scicluna, CEO of Livespins, echoed Haushalter's sentiments, expressing his excitement about joining the Evolution Group. He remarked, "This is an unprecedented milestone for Livespins... It also is a reflection of all the hard work that our team has poured into this concept since we launched and the unwavering belief that this product would revolutionise the industry."
The acquisition of Livespins underscores Evolution's commitment to innovation and underscores the company's position as a leader in the ever-evolving iGaming landscape.
As the deal moves forward, players can anticipate a new era of social betting experiences, powered by the combined expertise of Evolution and Livespins.