FanDuel Casino has revealed the second part of its "Winning is Undefeated" advertising campaign, spanning television, social media, and contextual out-of-home (OOH) advertising.
The casino is also introducing a new exclusive game, Fort Knox™ Cleopatra™, to its offerings. This game, based on IGT's Cleopatra, is one of the most recognizable slot titles in the casino industry.
Developed in collaboration with Mischief @ No Fixed Address, the new creative campaign highlights the elation of life's small victories while emphasizing that the ultimate triumph is winning with FanDuel Casino. The campaign will be broadcast in key markets including New Jersey, Pennsylvania, and Michigan.
To offer players more opportunities to win, new FanDuel Casino customers will receive 50 bonus spins when they sign up and make their initial deposit. FanDuel Casino's Free-to-Play Reward Machine provides players with a chance to experience the thrill of winning.
Daniele Phillips, Vice President of Brand Strategy at FanDuel Casino, expressed, "Our latest campaign doubles down on how the feeling of winning outranks all else from successfully avoiding your neighbor to catching your car keys in one hand.
With our daily free-to-play game Reward Machine and our newly launched welcome offer - 50 bonus spins - our players have more chances than ever to experience that feeling of winning for themselves."
The campaign is based on a ranking of 34,000 unique feelings, with winning taking the top spot. Pete Lefebvre, Creative Director at Mischief @ No Fixed Address, noted, "You can argue with our faux-scientific order, but you can't argue with the fact that winning is the best feeling there is."
In addition to the campaign, FanDuel Casino will exclusively offer the Fort Knox Cleopatra game, which introduces a progressive jackpot mechanic to enhance the classic game features. The game provides multiple avenues for winning, including The Cleopatra Bonus and the new Fort Knox Bonus.
Asaf Noifeld, Managing Director at FanDuel Casino, stated, "Offering our players the ultimate choice of games is a top priority for us, and bringing IGT PlayDigital's Fort Knox Cleopatra to FanDuel Casino helps us continue to provide the best iGaming product experience on the market."
Gil Rotem, IGT President of iGaming, added, "As FanDuel Casino continues to grow, we look forward to bringing Fort Knox Cleopatra to new and existing players."