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Fitzdares Welcomes Nick Dutton As New Group COO


Fitzdares Welcomes Nick Dutton As New Group COO
Fitzdares Welcomes Nick Dutton As New Group COO

Industry Veteran to Spearhead Technological Advancements


Fitzdares, the esteemed UK bookmaker, has announced the appointment of Nick Dutton as its new Group Chief Operating Officer (COO).


With an impressive 36-year track record in IT and technology, predominantly within the gaming sector, Dutton is poised to lead technological enhancements, fostering brand growth, and delivering an unparalleled user experience for Fitzdares members.


Formerly the Chief Technology Officer (CTO) at Sporting Group, Dutton played a pivotal role in significant mergers, IT operations, product development, and quality assurance.


His extensive C-Suite experience spans renowned organizations, including FDJ Gaming Solutions, Ladbrokes Coral, and Laverock Von Schoultz, where he spearheaded transformative initiatives leading to substantial growth, profitability, and improved product usability.


In his new role at Fitzdares, Nick Dutton will oversee Information Technology, Product, People, and Trading, reinforcing the bookmaker's commitment to excellence in various operational facets.


Will Woodhams, CEO of Fitzdares, expressed enthusiasm about the new appointment, stating, “We are over the moon to beef up our senior team with a highly experienced operator like Nick.


He brings over 35 years of experience in the sector to our UK and international operations and will help make sure Fitzdares moves into our next 100 years with top-tier technology and services that will continue to offer a sporting experience like no other to our customers."


Dutton's recruitment follows a successful year for Fitzdares, marked by strategic partnerships with Fulham FC and Quantum Leap Solutions, contributing to the bookmaker's reputation as a trailblazer in the industry.


Nick Dutton shared his excitement about joining Fitzdares, stating, “Fitzdares is an industry trailblazer, with an unrivaled blend of cutting-edge technology, a truly personal feel for its customers, and bold ambitions. I’m excited to help build on this and ensure Fitzdares leads the pack when it comes to technology, service, and customer experience.”


Dutton's appointment is expected to play a pivotal role in propelling Fitzdares toward achieving double-digit year-on-year business growth and maintaining its position as a leader in the gaming industry.

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