FSB and sports technology supplier PLYMKR have embarked on a significant, multi-year retail channel partnership.
Under this strategic alignment, London-based PLYMKR will exclusively distribute FSB's award-winning retail technology stack, comprising SSBT, EPOS, Companion App, and Odds Display, to the UK and Irish markets.
While PLYMKR will assume responsibility for the commercial and technical development of the retail stack, the product will remain integrated into FSB's highly efficient Managed Trading Service through its versatile multi-channel back-office platform. FSB will also retain a shareholding in PLYMKR.
This long-term distribution partnership follows FSB's strategic review in December 2022, where, led by newly appointed CEO Adam Smith, they announced an exclusive focus on core markets and products, alongside growth opportunities centered on channel partnerships.
Russell Colvin, Global Channel Partner Manager at FSB, said: "This strategic partnership with PLYMKR heralds the start of an exciting new era for FSB. With a renewed, laser-like focus on our core products, we look forward to further strengthening the rapid global growth of our premium sportsbook, comprehensive casino aggregation, and highly scalable empowering platform. We also eagerly welcome new channel partnerships across our modular product portfolio."
Jamie Maskey, Chief Commercial Officer at PLYMKR, added: "This marks a milestone moment for PLYMKR as we enter a channel partnership with FSB. We've long admired how they have developed and fortified their retail stack in recent years and eagerly anticipate sustaining the momentum around this product.
We are keen to establish relationships with FSB's existing retail client base while enhancing this next-generation product to form new partnerships in the UK, Ireland, and other territories. This partnership promises a much-anticipated shift in choice and methodology for retail markets in many parts of the world."