FUN88, a prominent online gaming and betting platform, has announced an evolution in its partnership with English Premier League club Newcastle United.
After six successful years as the club's premium jersey sponsor, FUN88 will now assume the role of Official Betting Partner for Asia as the collaboration continues into the 2023/24 season and beyond.
Throughout the course of their partnership, FUN88 witnessed Newcastle United's journey from the EFL Championship to promotion in the EPL, experiencing the club's highs and lows. Notably, this season saw Newcastle United secure fourth place in the Premier League, leading to a remarkable qualification for the Champions League.
Moving forward, FUN88 will engage with fans in mature and emerging Asian markets through various activations and collaborations. With a strong presence on social media, FUN88 has connected with over 2.5 million Newcastle United followers and engaged with supporters worldwide through interactive contests and prize giveaways. The renewed collaboration will focus on expanding dedicated local channels and promotional activities, ensuring an enhanced pre-game and in-play experience for the loyal fanbase.
Furthermore, FUN88 will retain its branding presence on the LED perimeter boards at St. James' Park Stadium, a valuable pitch-side media space in the Premier League. Although FUN88 had the option to continue as the shirt sponsor, the partnership has adapted to reflect the evolving landscape of football sponsorship in the Premier League.
FUN88 has consistently supported Newcastle United's commercial development and is delighted to remain an Official Partner of the club. The focus now shifts to enhancing club awareness and appreciation in Asia as part of FUN88's wider global strategy.
While FUN88 continues to develop its online offerings for football fans worldwide, this partnership reinforces its commitment to international club representation and promoting a responsible gaming culture. FUN88 has distinguished itself with a gamified betting experience, featuring a unique interface and personalized customer service that ensures a seamless journey for players from login to the final outcome. This cohesive experience has fostered high levels of customer retention and satisfaction.
A spokesperson for FUN88 stated, "We are thrilled to strengthen our longstanding relationship with Newcastle United as their Official Betting Partner for Asia. Over the past decade, our brand has grown alongside the club, and we look forward to achieving further success in this next chapter of our enduring journey together."
They further added, "This continued collaboration will solidify FUN88's position as a leading gaming and entertainment platform in Asia. Customers can expect enhanced team interaction and exclusive offerings related to Newcastle United. Stay tuned for upcoming campaigns as the club reclaims its rightful spot in the Champions League 2023/24!"
Newcastle United expressed gratitude to FUN88 for their exceptional support as the lead shirt sponsors over the past six seasons. The club looks forward to the next phase of the partnership, working together to engage fans and expand their collective reach throughout Asia.
FUN88 offers a wide range of markets and odds for sports betting enthusiasts, prioritizing customer satisfaction and socially responsible entertainment. With cutting-edge technology, a diverse selection of games, and personalized customer service, FUN88 maintains its strong foothold in football and international sports. The brand stands out in the sector with a remarkable lineup of ambassadors.
While FUN88 has been actively involved in global sports marketing, notably partnering with Tottenham Hotspur FC in 2012 and serving as the jersey sponsor of Newcastle United FC, their recent repositioning emphasizes the betting partner role. Beyond football sponsorships, FUN88 has also enjoyed instrumental associations with basketball legend Kobe Bryant, the popular OG Dota 2 team in eSports, and cricketing superstar Daren Sammy.