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Future Anthem Teams Up With Bede Gaming For AI-Driven Personalization


Future Anthem Teams Up With Bede Gaming For AI-Driven Personalization
Future Anthem Teams Up With Bede Gaming For AI-Driven Personalization

Future Anthem, a leader in AI and data science, has announced a new partnership with Bede Gaming, a prominent gaming platform provider. This collaboration will introduce Future Anthem's flagship real-time personalization product, Amplifier AI, to Bede's clients.


By integrating Amplifier AI into its core platform, Bede Gaming aims to offer personalized player experiences across individual player journeys. This move underscores Bede's commitment to iGaming innovation and its goal to enhance its platform with cutting-edge technology, ultimately driving improved player engagement.


Bede Gaming partners with some of the most successful online gaming brands globally, delivering top-tier technology and products that ensure market-leading performance, security, and stability.


The platform is scalable, modular, and adaptable, allowing operators to integrate any third-party software while processing billions of transactions annually. Additionally, Bede’s platform integrates with land-based systems, providing a true omni-channel convergence solution.


Future Anthem's Amplifier AI personalizes every step of the player journey across casino, sports betting, and lottery sectors. Using a data-driven approach, Amplifier AI optimizes player acquisition, engagement, and retention by offering personalized content recommendations and marketing, all while maintaining a responsible gambling orientation by scoring each gaming session for risky play.


This partnership represents a significant milestone for both companies as they continue to deliver accessible, market-leading innovations to their customers. It highlights the growing importance of personalized player experiences that prioritize responsible gaming.


Leigh Nissim, CEO of Future Anthem, commented: “We enjoy working with progressive companies like Bede who are championing innovative technology. In a very short period, we’ve established a shared vision that will make it quick and simple for their customers to benefit from Amplifier AI’s personalization products.


This collaboration offers significant potential to improve and innovate player experiences, something that all operators should strive for as the race to real-time personalization heats up.”


Colin Cole-Johnson of Bede Gaming added: “We are delighted to partner with Future Anthem to integrate the latest iteration of its advanced personalization product into our platform. Leigh has built a fantastic team, and we are looking forward to delivering the benefits of this collaboration to our customers, as Amplifier AI will elevate our offering further.


There is no doubt this partnership will lead to future developments, with both companies keen to remain at the forefront of iGaming innovation. We’re always keen to help our customers grow responsibly – this collaboration helps them move faster across verticals and to get the most from their data which ultimately will benefit their players.”


This collaboration aims to set a new standard in the iGaming industry, combining AI-driven personalization with innovative platform technology to enhance player experiences and ensure responsible gaming practices.

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