Gamanza Engage Seals Strategic Deal With Grupo Jer In Latin America

Gamanza Engage Seals Strategic Deal With Grupo Jer In Latin America

Gamanza Engage has secured a landmark agreement with Grupo Jer, one of Colombia’s most influential business groups and a leading operator across multiple regulated iGaming markets in Latin America.

The move represents a major step forward in Gamanza Engage’s ambition to dominate the region’s player engagement technology sector.

Operating from Colombia – widely regarded as Latin America’s most mature and well-regulated online gambling market – Grupo Jer benefits from a jurisdiction renowned for high regulatory standards and strong player protection measures. Colombia was the first country in the region to establish a fully regulated iGaming framework, setting a benchmark that continues to influence neighbouring markets.

For Gamanza Engage, teaming up with an operator thriving in such a competitive and compliant environment serves as a strong vote of confidence in its platform, regulatory credentials, and product innovation.

Under the agreement, Grupo Jer will roll out Gamanza Engage’s complete suite of engagement tools, including loyalty programmes, gamification features, mini-games, and tournaments.

This integrated solution will enable the operator to deliver tailored, interactive experiences across its brands while optimising operations through automation, advanced segmentation, and real-time data insights.

Grupo Jer is part of a powerful regional conglomerate with a diversified business portfolio and a significant footprint throughout Central and South America.

“At Grupo Jer, we’re always looking to innovate and deliver outstanding experiences to our customers. After reviewing several alternatives, we selected Gamanza Engage because of the flexibility of their suite, the quality of their gamification tools, and the alignment with our long-term vision for player engagement,” said Laura Esparza, Commercial Director for Grupo Jer.

This partnership not only strengthens Gamanza Engage’s foothold in Latin America but also underscores the company’s dedication to supporting regulated markets through advanced technology and strategic alliances.