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Gaming Innovation Group Strengthens European Presence With Betway's Portugal Launch

Gaming Innovation Group Strengthens European Presence With Betway's Portugal Launch
Gaming Innovation Group Strengthens European Presence With Betway's Portugal Launch

Gaming Innovation Group (GiG) proudly announces the launch of Betway, a prominent online sports operator, in the Portuguese market.

This strategic move marks GiG's expansion in tier 1 European markets, enhancing its reputation as a leading provider in regulated and challenging environments.

Betway becomes GiG's second B2B partner brand to go live in Portugal, setting the stage for a flourishing partnership under the leadership of CEO Richard Carter and CBO Andrew Cochrane, both esteemed executives from SBTech and DraftKings.

Their expertise is expected to further solidify GiG's position as a key player in the industry, showcasing their capabilities across Sportsbook, cutting-edge Platform, and AI solutions.

Earning accolades such as EGR's Full Service Platform and Multi-Channel Supplier of the Year 2023, GiG is positioned as a comprehensive solutions provider ready to capitalize on evolving global regulations. The company's suite of solutions is well-suited for navigating complex markets, contributing to growth and revenue in highly regulated environments.

Portugal, recognized for its robust regulatory framework in online gaming, coupled with a stringent taxation structure, demands adaptable solutions for sustainable growth. GiG's innovative offerings focus on user acquisition and retention, incorporating market-leading features to empower operators globally.

The Portuguese online gaming market presents substantial growth opportunities, with revenue reaching €658.6 million in 2022—a remarkable YoY increase of over 30%. The market comprises 28 license holders, 12 for sports betting and 16 for iGaming, according to data from the regulator, Servico de Regulacao e inspecao de Jogos (SRIJ).

Andrew Cochrane, Chief Business Officer at GiG, expressed pride in the partnership with Betway, stating, "This launch helps affirm our growing position as a market leader in the B2B industry. This is a very exciting time to be a part of GiG, as we continue to invest in our product and technology capabilities."

Anthony Werkman, CEO of Betway, highlighted the significance of the GiG platform, stating, "This agreement will allow our teams to work in synergy to reach our shared goals and aspirations within the country."

GiG's expansion with Betway reinforces its commitment to providing top-tier solutions in the competitive landscape of the European iGaming market.


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