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GLI’s Karen Marcela Sierra-Hughes Appointed As ICE Ambassador

Updated: Nov 13, 2023


GLI’s Karen Marcela Sierra-Hughes Appointed As ICE Ambassador
GLI’s Karen Marcela Sierra-Hughes Appointed As ICE Ambassador

Clarion Gaming, the leading event organizer, has strengthened its team of ICE Ambassadors, key influencers in the global gaming industry, with the addition of Karen Marcela Sierra-Hughes, Vice President of Latin America Caribbean and Spain at GLI.


With a background in law and a Master’s in Commercial Law, Sierra-Hughes has extensive experience in gaming, sports betting, and lottery sectors. She has been a driving force in shaping the regulated gaming sector in Latin America and the Caribbean, aligning it with international best practices.


Stuart Hunter, Managing Director at Clarion Gaming, expressed his enthusiasm about the appointment, stating, “The ICE Ambassador team comprises a corps of international thought leaders drawn from all sectors of the industry who give their time, insight, and advice freely."


He added, "Using her law degree and extensive gaming regulatory experience, Karen has helped guide the government agencies in Latin America to improve the regulatory landscape, providing advice that has led to comprehensive and responsible laws and regulations. Significantly, she also knows the industry from a different perspective, having previously served as Legal Director of the Panama Gaming Control Board."


Sierra-Hughes’ appointment comes as ICE London 2024, the world’s largest gaming industry trade show, prepares to welcome over 600 exhibitors and up to 45,000 attendees. The event provides a unique platform for networking with international decision-makers, regulators, operators, and innovators across all gaming sectors and verticals.


“We are delighted to welcome Karen Marcela Sierra-Hughes as an ICE Ambassador at this important time as we prepare to welcome the world to ICE London 2024 and continue our preparations for the historic first edition of ICE Barcelona in January 2025," Hunter stated, emphasizing the strategic significance of Sierra-Hughes’ appointment as ICE prepares for increased Latin American attendance in Barcelona.


Sierra-Hughes’ wealth of experience and expertise will undoubtedly contribute significantly to the success of ICE London 2024 and the inaugural ICE Barcelona in 2025, making her a valuable addition to the ICE Ambassador team.

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