GR8 Tech and Ready To Fight, Ignite iGaming With Fitness Challenge
- iGaming Gazette
- May 22
- 2 min read
The iGaming industry recently found itself swapping suits for sweatbands, thanks to an unexpected—but wildly popular—fitness initiative led by GR8 Tech and Ready to Fight (RTF). The duo launched the #SelfPerformanceChallenge, transforming LinkedIn into a global digital gym and putting physical resilience and personal growth front and center.
What began as a call to action by Oleksandr Usyk, co-founder of RTF and reigning undisputed boxing champion, evolved into a movement that reached far beyond traditional marketing. Industry leaders, including CEOs, founders, and executives from major players like SiGMA, HIPTHER, and G3 Media, all laced up and joined the challenge.
“High-performance is about being str8forward. That’s why Ready To Fight and GR8 Tech are launching the Self-Performance Challenge—kicked off by the Undisputed Champion, Oleksandr Usyk. The champion pushes himself every day to stay on top—now he’s calling you to step up,” RTF’s announcement read.
Participants were encouraged to showcase what high performance meant to them—either through a burst of physical activity or by reflecting on a significant professional failure. The response was electric. LinkedIn feeds lit up with plank jacks in playgrounds, burpees in boardrooms, skater jumps on sidewalks, and even headstands in home offices. From parks to stadiums, gyms to gardens, the campaign turned everyday spaces into arenas of self-improvement.
The campaign wasn’t just a fitness trend. It was a high-impact statement that mirrored the shared ethos between GR8 Tech and Ready to Fight: performance without compromise. Whether in technology, sports, or business, both brands share an unrelenting commitment to pushing boundaries and inspiring others to rise to the occasion.
“This initiative showcased the industry’s spirit of resilience and excellence,” said a GR8 Tech representative. “It proved that performance isn’t just about numbers—it’s about drive, focus, and showing up, no matter the arena.”
As the buzz from the challenge continues, eyes are now turning to iGB Live! 2025, where GR8 Tech and Ready to Fight promise to unveil the next stage of their partnership. Insiders hint at a bold, “heavyweight” campaign presence at the event—one that blends tech innovation with the champion mindset that has defined both brands.
For those who missed the action, a video compilation of the challenge’s most memorable moments is available on YouTube, offering an energising glimpse into how the #SelfPerformanceChallenge brought an entire industry to its feet—literally.
Stay connected with iGaming Gazette for the latest iGaming News, and follow GR8 Tech and Ready to Fight on LinkedIn for upcoming updates on their high-performance journey.
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