SiGMA Europe 2024 wrapped up the year in spectacular fashion, with GR8 Tech cementing its position as an industry trailblazer.
The event proved transformative for the company, hosting nearly 300 meetings that showcased the growing demand for its customizable iGaming solutions. Among these, 15 discussions are progressing toward long-term agreements, signaling a promising future for expanded partnerships and new business ventures.
GR8 Tech Shines at SiGMA
Kiril Nestorovski, Sales Director at GR8 Tech, highlighted the enthusiasm around the company’s offerings, “What’s really grabbed attention at SiGMA Europe is our openness to discuss and be flexible, but what truly surprises people is the quality of our products. I’ve had clients react with phrases like, ‘Can I touch the screen to see if it’s real?’ when they saw our demos. That kind of response speaks volumes about the impact our products have, especially in the sportsbook area.”
The event underscored GR8 Tech’s ability to deliver innovative, adaptable solutions that cater to the unique needs of operators, solidifying its reputation as a leader in the iGaming sector.
Industry Insights: Trends and Predictions
During the "Trends and Predictions for 2025" panel, GR8 Tech CEO Evgen Belousov joined other industry leaders to discuss the future of esports and sportsbooks. The panel highlighted the transformative role of AI, opinion-based betting, and esports as key trends shaping the iGaming landscape.
Belousov noted the evolution of sportsbooks from being add-ons to becoming profitable standalone ventures. “Sportsbooks are now much like streaming platforms,” he explained, “where operators must juggle multiple feed suppliers to deliver exclusive, tailored content. Diversification is key to staying competitive.”
The panel also emphasized AI’s critical role in areas such as player acquisition, gamification, CRM, and risk management. GR8 Tech’s innovative solutions are already addressing these needs, empowering operators to enhance profitability and player engagement.
Opinion-based betting, such as wagering on elections or entertainment outcomes, emerged as a growing trend, particularly appealing to younger, tech-savvy audiences. Meanwhile, esports continued its rise as a game-changer, with popular titles like Dota 2 and Counter-Strike captivating younger generations more than traditional sports.
Building Momentum for 2025
Reflecting on the year’s achievements, Yevhen Krazhan, Chief Business Development Officer at GR8 Tech, shared his optimism, “As we wrap up 2024, I’m proud to say that GR8 Tech has exceeded expectations, performing at 150% of our initial goals. The demand and interest in our solutions have been overwhelming, and we’re excited to see how the trends of reactivation and investment growth continue into 2025.”
Krazhan added that the momentum gained at SiGMA Europe will carry into ICE 2025, where GR8 Tech plans to unveil even more cutting-edge innovations. “Our strategic focus remains clear – leading the charge as a global sportsbook platform. We’re ready for what lies ahead, and we’re confident that 2025 will be another great year for GR8 Tech.”
Looking Ahead
With a successful SiGMA Europe under its belt, GR8 Tech is poised to continue its upward trajectory. The partnerships forged and insights gained at the event have set the stage for an exciting 2025, beginning with a strong presence at ICE.
As GR8 Tech pushes the boundaries of iGaming innovation, the industry can look forward to another year of groundbreaking developments and player-centric solutions. Stay tuned for more updates as GR8 Tech continues to shape the future of iGaming.
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