GR8 Tech Unveils CRM Bonus Shop To Elevate Player Engagement
- iGaming Gazette
- 12 hours ago
- 2 min read
In a move set to redefine player rewards in the iGaming industry, GR8 Tech has launched its innovative CRM Bonus Shop, a fully integrated, player-facing feature designed to gamify the bonus experience, drive engagement, and maximise retention while optimising operators’ bonus budgets.
The Bonus Shop allows operators to offer an array of both virtual and tangible rewards, ranging from free spins and free bets to gamification perks, physical merchandise, and even spins on a Wheel of Fortune.
These prizes are purchased using custom-branded artificial currency that players earn by completing specific actions such as making deposits or verifying their email. Once earned, players can browse a personalised shop interface and select rewards that appeal to them most.
Seamless CRM Integration and Full Customisation
Built directly into GR8 Tech’s advanced CRM platform, the Bonus Shop gives operators complete control through a powerful back-office system. This includes real-time player wallet tracking and extensive front-end customisation to match a brand’s style, tone, and language.
Key benefits for operators include:
Personalised Player Rewards: Players choose the bonuses they truly value, boosting satisfaction and increasing engagement compared to generic, fixed offers.
Cost-Effective Bonus Management: Using artificial currency can offer high perceived value to players at a fraction of the cost of traditional cash bonuses.
Behavioural Motivation: Automated coin distribution incentivises key player actions, improving KPIs.
Market-Specific Flexibility: A/B testing capabilities allow direct performance comparisons between conventional bonuses and gamified alternatives.
Focus on Personalisation and ROI
“Personalisation is at its core. By tailoring offers to custom player segments, we ensure every user sees and can purchase the bonuses they truly want, boosting engagement significantly,” said Kateryna Schevchenko, CRM Product Manager at GR8 Tech.
“Additionally, the platform gives operators full control over the in-game economy by allowing them to set custom ‘prices’ for products using virtual currencies. This flexibility helps optimise retention costs, manage bonus budgets effectively, and maximise ROI.”
Proven Impact on Player Retention
The feature is further enhanced by GR8 Tech’s advanced segmentation tools and gamification capabilities, turning routine CRM interactions into dynamic, value-driven experiences. Early results are impressive: operators using the CRM Bonus Shop have seen a 25% increase in first-time deposits, an average retention rate of 80%, and 75% of monthly active users engaging with gamified tools.
With this launch, GR8 Tech continues to position its CRM as a strategic weapon for iGaming operators, enabling them to deliver tailored, engaging, and performance-oriented player journeys
