Greentube, the digital gaming and entertainment division of NOVOMATIC, has officially entered the Connecticut iGaming market. This marks another significant milestone in the company's ambitious North American expansion strategy.
A Strategic Move into Connecticut
Greentube’s portfolio, which includes top-performing titles like Piggy Prizes™, Wand of Riches™, Starlight Jackpots™, and Athena Goddess of War™, is now live in Connecticut with its first operator partner. This follows the provider's receipt of a Connecticut gaming license in February 2023, paving the way for its content to reach players in the state.
The launch aligns with Greentube’s strategy of establishing a strong foothold in key regulated markets across North America. Already active in New Jersey, Michigan, and Ontario, the Connecticut debut solidifies Greentube’s growing presence in one of the world's most lucrative iGaming regions.
Expanding a Diverse Gaming Portfolio
Known for its engaging and innovative content, Greentube has been steadily building its reputation in North America. The Connecticut launch allows the company to showcase its diverse portfolio to a new audience while preparing for further expansion in the state.
With additional operator partnerships in the pipeline, Greentube is well-positioned to capitalize on the robust growth of the U.S. iGaming market.
Leadership Perspective
Michael Bauer, CFO of Greentube, expressed the company’s enthusiasm for this next chapter: “We are delighted to continue our U.S. expansion and bring our content to Connecticut, a state that has quickly embraced the potential of iGaming.
“It is our goal to support our customers in as many U.S. states as possible. Therefore, this launch ensures our titles will reach a wide audience, offering players the chance to experience the unique entertainment that defines the Greentube brand. This go-live is an exciting new venture, and we look forward to forming additional partnerships in the state in the near future.”
Building Momentum Across North America
With its Connecticut entry, Greentube has demonstrated its commitment to scaling its operations across North America. By consistently delivering high-quality, engaging content, the company is poised to capture an even larger share of the growing U.S. iGaming market while continuing to expand its global footprint.
This latest launch signals that Greentube’s journey in the U.S. market is just beginning, with more developments likely on the horizon.
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