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Groove Expands Horizon With Arrow's Edge Partnership


Groove Expands Horizon With Arrow's Edge Partnership
Groove Expands Horizon With Arrow's Edge Partnership

Groove, the rebranded iGaming casino platform provider, is making waves once again, this time sealing a strategic deal with the renowned game developer Arrow's Edge.


Arrow's Edge, a trailblazing online game developer with a decade-long legacy, boasts an impressive portfolio of captivating casino games. Groove, through its aggregator GroovePlay, will grant operators access to Arrow's Edge's array of over 60 slots, including hits like "Back to the 60s," "Formula Fortunes," "Wizards Jackpot," and "Chase the Cheddar."


In addition to slots, Arrow's Edge enriches the offering with table games and video poker. GroovePlay allows operators to tap into powerful marketing tools, offering customisable tournaments, complete with various entry fees, structures, prize pools, and games.


These tournaments come alive with bonus rounds and animations, complemented by dynamic leaderboards to elevate the competitive thrill. GroovePlay further enhances the gaming experience with accessible jackpot features like Mini Jackpot, Video Poker Jackpot, and Mega Jackpot.


Following a recent rebrand, Groove showcased its refreshed identity at SiGMA Europe, presenting an extensive portfolio that now proudly features Arrow's Edge. Groove's reinvigorated look and website, hosts over 15,000 games, with 100 new additions monthly from a diverse group of content partners, including the latest addition, Arrow's Edge.


Yahale Meltzer, COO, and co-founder at Groove, expressed enthusiasm about the partnership, stating, "After another year of hard-won commercial success, we feel even more committed to providing our casino cluster with an outstanding offering that pushes the boundaries to the edge; which is why we have onboarded Arrow's Edge."


Meltzer anticipates a powerful kickoff, introducing Arrow's Edge through their data-driven B2B Recommender.


Arrow's Edge echoed the sentiment, emphasizing their dedication to relationships and partnerships. A spokesperson from Arrow's Edge affirmed, "We are sure players and operators will enjoy the variety of excellent features and innovations, including our tournaments and jackpots."


As Groove continues to collaborate with tier-1 operators and expand its technological solutions, the Arrow's Edge partnership adds another dimension to its diverse content offering, promising an exciting chapter for operators and players alike.

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