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HappyHour Dives Into Future With Investment In Fluid's Cashier Solution

Updated: Nov 13, 2023

HappyHour Dives Into Future With Investment In Fluid's Cashier Solution
HappyHour Dives Into Future With Investment In Fluid's Cashier Solution

In a strategic move to transform online transactions within the iGaming industry,, a venture capital firm specializing in iGaming startups, has announced its significant investment in Fluid.

This forward-thinking startup pioneers a revolutionary digital wallet and cashier solution, leveraging the power of artificial intelligence (AI) to redefine user experiences and enhance security measures.

Fluid's innovative payment technology promises seamless integration with operator websites, coupled with personalized user interactions driven by AI. This strategic investment from HappyHour aims to propel Fluid's growth and facilitate its mission to reshape digital payments, commencing with a focus on the iGaming sector.

The startup's commitment to embracing AI extends beyond enhancing user experiences. Fluid plans to deploy AI-driven anti-fraud mechanisms, ensuring proactive detection and prevention of suspicious activities. This dual-layered approach aims to instill confidence in both operators and users, fostering secure and seamless transactions.

Roberto Rubio, CEO of Fluid, expressed his excitement about the partnership, stating, "HappyHour’s investment in Fluid has been a catalyst for innovation and growth. Their deep industry knowledge combined with support and strategic guidance has been crucial, empowering us to redefine the digital transaction space in the gaming industry.

They are more than just investors; they are a trusted partner who share our vision and commitment to creating the best possible user experience."

Robin Reed, Managing Partner at HappyHour, echoed Rubio’s sentiments, saying, “Fluid is poised to raise the bar for what we expect from a digital wallet/cashier solution creating a fully user-centric experience and setting new benchmarks for efficiency and security. We are proud to be a part of this journey.”

This strategic collaboration between HappyHour and Fluid is anticipated to bring about transformative changes in the iGaming sector, offering users a more secure, efficient, and personalized transaction experience.



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