Betty.ca, an iCasino based in Ontario, Canada, has received an investment from HappyHour.io, an investor in the gaming industry, with plans to expand into the North American market. Betty.ca's unique position in the market, proprietary platform, and experienced management team made it an attractive investment opportunity for HappyHour.io, whose expertise lies in identifying and supporting successful iCasino businesses.
Betty.ca offers a wide range of slot games to players, with a focus on female slot enthusiasts. The company's experienced professionals and proprietary technology place it in a strong position to enter new markets, including the lucrative North American iCasino market. HappyHour.io believes that Betty is well-placed to challenge the online casinos made for the sports betting market, by creating a ‘safe, social and inclusive’ experience for slot players.
Robin Reed, Managing Partner of HappyHour, stated, "We are excited to be leading Betty’s seed extension to support the company's growth plans. The management team at Betty.ca is strong, and we believe that they are well-positioned to succeed in the North American market. Combining their operational know-how and proprietary technology with our product expertise, we hope to help Betty.ca expand its reach and bring its unique gaming experience to a wider audience."
The investment from HappyHour.io, along with other strategic investment partners such as industry veteran Seth Young, industry angel investor Mark Mariani, Endzone Media, and Milwaukee Venture Partners, will assist Betty.ca in achieving its expansion goals. With its commitment to responsible and inclusive gaming and innovative approach to the market, Betty.ca is poised to become a leading player in the North American gaming industry.