InplaySoft And PopOK Gaming Forge Strategic Alliance To Elevate iGaming Content
- iGaming Gazette
- 7 days ago
- 2 min read
In a bold move to accelerate innovation and diversify the online casino landscape, inplaySoft and PopOK Gaming have officially announced a new strategic collaboration.
The partnership, unveiled on May 20, strengthens both companies' positions in the iGaming sector and significantly expands inplaySoft’s portfolio of engaging casino games.
Already a growing force in the Brazilian iGaming market, inplaySoft continues its impressive trajectory with this being the third major partnership announced since the BiS SiGMA Americas event in São Paulo.
This latest collaboration with PopOK Gaming reinforces inplaySoft’s commitment to delivering diverse, high-quality gaming content to operators—and by extension, their players.
Aneta Khalatyan, Business Development Executive at PopOK Gaming, expressed enthusiasm about the deal: “We are delighted with this partnership. It is essential that we continue on this journey, seeking growth alongside companies with values like ours. We look forward to working closely with inplaySoft and continuing to strengthen our work, improving the experiences for our partners and their customers.”
The agreement grants inplaySoft access to PopOK Gaming’s expansive catalogue of unique, immersive casino titles. PopOK Gaming is known for developing vibrant, mobile-optimised content that blends high-quality visuals with inventive gameplay mechanics—features that have proven to enhance engagement and retention in competitive markets.
For inplaySoft, the values behind PopOK Gaming’s creative direction were a driving force in cementing the collaboration. The shared focus on accessibility, uniqueness, and player-first innovation formed a natural alignment between the two brands.
Valentyn Kyrylenko, Chief Revenue Officer at inplaySoft, highlighted the synergy between the companies: “PopOK Gaming celebrate qualities such as uniqueness, diversity and accessibility, which we hold true ourselves, and these were a driver of this collaboration. This partnership enables us to continue to grow the portfolio of casino games that we offer our operator partners, giving their players more choice and enhancing retention.”
The partnership is a win-win for operators and players alike. Operators gain access to a broader content selection with increased flexibility, while players can look forward to more diverse, engaging, and high-quality gaming experiences.
As retention and player satisfaction remain key metrics for success in the iGaming world, this collaboration represents a step forward in delivering value across the board.
With inplaySoft’s expansion showing no signs of slowing and PopOK Gaming’s continued push for innovation, the two companies are setting a high bar for strategic alliances within the online casino industry.
Stay tuned to iGaming Gazette for more breaking developments in iGaming News.
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