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IWG and Virginia Lottery Introduce “eDraw” Style Game

IWG and Virginia Lottery Introduce “eDraw” Style Game

Instant Win Gaming (IWG), a prominent provider of eInstant games to NASPL/WLA-member lotteries, extends its congratulations to the Virginia Lottery on the successful launch of Lotto Virginia.

This groundbreaking game marks the first on-demand, digital-only lotto experience in the U.S. lottery industry, featuring an enticing progressive jackpot as its top prize.

Lotto Virginia offers players across the Commonwealth a nostalgic lotto experience in a modern and convenient digital format. The gameplay follows a 6/42 draw matrix, allowing players to purchase up to four tickets per draw. The objective is to match all six numbers to win the coveted top jackpot prize. It's worth noting that the Virginia Lottery previously offered a retail draw game named Lotto Virginia, which shares a similar playstyle.

Powered by InstantJackpots, IWG's renowned progressive jackpots engine, Lotto Virginia leverages the expertise gained from over 75 successful eInstant launches over the past two years. The game, including its enticing InstantJackpots prizes, seamlessly integrates within IWG's InstantRGS (remote game server). This integration enabled the Virginia Lottery to launch the game independently without requiring any development assistance at the iLottery platform level.

Jason Lisiecki, VP, North America at IWG, expressed his admiration for the Virginia Lottery's commitment to innovation within its iLottery portfolio. He acknowledged the significant impact of an on-demand draw game with a progressive jackpot, highlighting its potential to expand the online player base. Lisiecki emphasized his excitement about the launch, as it appeals to a traditional lotto audience while showcasing the extensive capabilities of IWG's progressive jackpot game lineup.

Scott Kenyon, Strategic Games Manager at the Virginia Lottery, shared his enthusiasm for the potential of Lotto Virginia. He emphasized the game's role in the lottery's content acquisition strategy, noting its ability to introduce draw game players to the world of eInstant games. Kenyon highlighted the surge in new iLottery registrations observed during jackpot runs in draw games. With Lotto Virginia, the Virginia Lottery can now offer these players a familiar playstyle and brand in a digital-only eInstant format. He expressed confidence in the game's success and looked forward to witnessing its performance among the players.

The launch of Lotto Virginia signifies a significant milestone for both the Virginia Lottery and IWG, as they continue to push the boundaries of innovation in the lottery industry. It not only caters to the preferences of traditional lotto players but also opens up new opportunities to engage and captivate a broader online audience.





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