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Kwiff Advances App Growth Strategy With Adjust


Kwiff Advances App Growth Strategy With Adjust

kwiff, the dynamic betting service, has announced a strategic partnership with Adjust, a leading mobile measurement and analytics suite, to propel the growth of its native apps.


By integrating Adjust's software development kit (SDK) into kwiff's iOS and Android apps, the company aims to enhance user acquisition and gain more accurate insights into user behavior. Initially, the focus will be on tracking organic traffic across various events.


After conducting extensive research, kwiff selected Adjust based on its superior coding and technology, surpassing that of its competitors. In the future, the partnership will extend to include paid traffic from Apple Search Ads, Social campaigns, and In-app display ads.


A key aspect of the agreement is kwiff's dedication to providing users with a seamless mobile-first experience, ensuring that they remain within the app without unnecessary redirections. Significant investments have been made to optimize kwiff's native apps for superior performance, and Adjust's expertise will be instrumental in driving traffic and acquiring new players.


Additionally, kwiff's existing affiliate marketing partnership with Income Access will seamlessly integrate into the collaboration with Adjust, further enhancing acquisition through a revenue share model.


Charles Lee, CEO of kwiff, expressed his enthusiasm for the collaboration, stating, "Our native kwiff app design embodies our commitment to providing a mobile-first experience and ensuring a seamless sports betting journey. Working with Adjust means we can now acquire players through the app stores to complement our web traffic strategies."


Alexandre Pham, Vice President of EMEA at Adjust, shared the excitement about the partnership, saying, "We are delighted that kwiff has chosen to work with Adjust to accelerate the growth of its mobile apps. At Adjust, we understand the fundamental role of effective measurement and optimization in the success of mobile apps, and we are thrilled to see kwiff leverage this insight to drive traffic and acquire new players."


The collaboration between kwiff and Adjust signifies a significant step forward in kwiff's app growth strategy, leveraging cutting-edge technology and precise analytics to create a seamless and engaging betting experience for users.

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