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Kwiff Signs Strategic RMG Partnership

Updated: Sep 19, 2023

Kwiff Signs Strategic RMG Partnership

kwiff, the dynamic and exhilarating betting service, has announced a strategic partnership with Racecourse Media Group (RMG) to enhance its horse racing offerings.

This collaboration entails a horse racing data agreement that will be extended to include streaming through kwiff's innovative sportsbook platform. By entering into this deal, kwiff players will enjoy seamless access to top-quality UK and Irish racing content from Racing TV, which covers nearly 1,200 race meetings each year at renowned racecourses including Cheltenham, Aintree, Newmarket, Epsom, Goodwood, York, Leopardstown, and The Curragh.

kwiff remains committed to supercharging all types of racing wagers, ensuring that its players experience a unique and unparalleled betting experience. In addition to the comprehensive racing coverage, kwiff will provide its customers with an extensive range of loyalty rewards, further enhancing their enjoyment.

Expressing his satisfaction with the partnership, Charles Lee, CEO of kwiff, stated, "I'm delighted to establish a new partnership with RMG and expand our content offerings in the UK and Ireland, two key markets for our company. Our mission is to provide our customers with the best horse racing product possible, and RMG enables us to achieve this goal."

Nick Mills, CCO of RMG, welcomed kwiff to their portfolio of data customers and expressed enthusiasm about the collaboration, saying, "We are pleased to have kwiff join our network of partners, giving them access to some of the finest racing events in the world. We look forward to working closely together to drive engagement and mutual growth."

With this strategic partnership, kwiff is set to deliver an elevated horse racing experience to its customers, while RMG gains a valuable ally in expanding the reach of their premier racing content.


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