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Light & Wonder Hits The Lucrative Swiss Market Through New Partnership With Grand Casino Luzern

Updated: Sep 19, 2023

Light & Wonder Hits The Lucrative Swiss Market Through New Partnership With Grand Casino Luzern

Light & Wonder, Inc. (NASDAQ: LNW), a leading operator, is set to make its debut in the Swiss online gaming market through a partnership with top operator Grand Casino Luzern.

This exciting collaboration will see Light & Wonder launch its licensed OpenGaming aggregation platform, bringing a world of new gaming experiences to players in Switzerland.

As the dominant player in the Swiss online casino market since its launch in August 2019, Grand Casino Luzern's mycasino brand will gain access to a wide range of captivating and entertaining content through Light & Wonder's OpenGaming platform. Initially, players will have the opportunity to enjoy popular titles such as 88 FORTUNES™, RAGING RHINO™, and SPARTACUS™, with additional titles being added in the coming months.

Light & Wonder's entry into the Swiss iGaming market further solidifies the company's position in regulated European markets. Building upon its success in land-based casinos, Light & Wonder has expanded its reach across multiple platforms and partnered with various operators to deliver exceptional casino experiences. The company's games already have a strong presence on the casino floors in Switzerland, indicating a pre-existing demand for their content in the market.

With a global omni-channel strategy, Light & Wonder has been actively expanding into new markets, including North America and Latin America. The company has also completed several studio mergers and acquisitions to enhance its iGaming content capabilities.

The partnership with Grand Casino Luzern marks another significant strategic move for Light & Wonder, aligning with its commitment to providing an exciting, entertaining, and responsible online casino gaming experience for players.

Magdalena Podhorska-Okolow, Managing Director Europe at Light & Wonder, expressed enthusiasm about the Swiss market entry, stating, "We are thrilled to be making our market entry with Grand Casino Luzern, a strong brand in Switzerland. We will be launching our OpenGaming aggregation platform with a wide variety of gaming content, allowing Grand Casino Luzern's customers access to a comprehensive range of relevant, compelling entertainment."

Wolfgang Bliem, CEO of Grand Casino Luzern, shared his excitement about the partnership, emphasizing the goal of providing players with a diverse selection of casino games. Bliem stated, "Partnering with Light & Wonder allows us to deliver the best content available within the regulated Swiss market. We look forward to rolling out the content exclusively on mycasino, bringing new worlds of play to our audience."

The collaboration between Light & Wonder and Grand Casino Luzern represents an exciting milestone for both companies, promising to elevate the online gaming experience in Switzerland and provide players with innovative and engaging casino games.


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