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Light & Wonder Strikes Exclusive Deal With Crucible Gaming


Light & Wonder Strikes Exclusive Deal With Crucible Gaming
Light & Wonder Strikes Exclusive Deal With Crucible Gaming

Light & Wonder, a leading player in the iGaming industry, has taken another significant step in its content strategy by securing an exclusive agreement with Crucible Gaming, a fast-growing UK-based studio.


This move aims to support independent studios and amplify their audience reach through Light & Wonder's global aggregator platform.


Crucible Gaming, known for its bespoke content design and development services, has contributed to some of Light & Wonder's most successful launches in recent years. With a surge in growth over the past 18 months, Crucible Gaming is now poised to develop its own content alongside its existing services.


The exclusive agreement entails the launch of five initial titles on Light & Wonder’s platform, featuring innovative gameplay fused with classic UK-style slot mechanics such as BEAVER LAS VEGAS™ and BAR-X™ INFINITY REELS™. This collaboration aims to introduce players to Crucible Gaming’s unique content while leveraging familiar gaming elements.


Ed Byard, Founder and CEO of Crucible Gaming, expressed enthusiasm about the partnership, stating, "We are thrilled to partner with Light & Wonder to bring our unique content to operators worldwide. With our extensive industry experience and commitment to innovation, we aim to push the boundaries of iGaming in the years to come."


Steve Mayes, Senior Director Digital Partnerships at Light & Wonder, emphasized the company's dedication to delivering exceptional gaming experiences, stating, "Our partnership with Crucible Gaming is another crucial step in our journey to provide high-quality and distinctive gaming content. We are excited to introduce Crucible Gaming’s successful titles to our operator network."


Light & Wonder’s online platform offers over 3,500 games from a global network of studios, ensuring seamless integration and robust responsible gambling measures to enhance player safety and enjoyment.


With this exclusive agreement, Light & Wonder reinforces its commitment to fostering innovation and supporting emerging studios in the iGaming landscape.

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