In a significant move, Light & Wonder, Inc. (LNW) has introduced a tailor-made casino game to Michigan’s Caesars Digital online casino platforms through its cutting-edge content creation platform, Playzido.
The new offering, Sweet 16 Blackjack, developed in collaboration with studio partner HITSqwad Gaming, features Caesars' iconic branding integrated into the game's visuals, creating an exclusive and immersive experience for players at Caesars Palace Online Casino and Caesars Sportsbook & Casino.
Players can expect a unique twist on the classic Blackjack experience, where alongside the standard gameplay, they can indulge in a Sweet 16 side bet, adding an extra layer of excitement to their gaming sessions.
This move underscores Light & Wonder's ongoing commitment to delivering localized content and enhancing player engagement. Playzido's recent entry into the Michigan market, facilitated by obtaining a business-to-business (B2B) license, further solidifies its foothold in the region.
The initiative is part of Playzido’s broader strategy to collaborate with independent studios, create exclusive content, and offer operators access to innovative gaming experiences through its Remote Gaming Server (RGS) platform.
This collaboration highlights the growing momentum of Light & Wonder in the Great Lakes State, following the successful launch of its Premium Live Dealer product by Authentic Gaming. All games under this new offering are hosted from a state-of-the-art studio located within Michigan.
Stuart Banks, Founder of Playzido, expressed his enthusiasm about the partnership: “This collaboration with Caesars marks a significant milestone for Playzido. Working with such a renowned global brand aligns perfectly with our vision of empowering operators to deliver exclusive and branded gaming experiences. We are excited about the upcoming game releases in the coming weeks and months.”
Ricardo Cornejo Rivas, Vice President of Online Gaming at Caesars Digital, emphasized the importance of tailored content: “We are focused on enhancing our product offerings across our platforms by providing personalized experiences for our players. Sweet 16 Blackjack’s branded version offers our dedicated players an enjoyable game in a familiar environment.
We believe Light & Wonder, Playzido, and HITSqwad have crafted a title that will truly resonate with our audience.”