LuckyCasino, the prestigious online gaming brand under Glitnor Group’s banner, is set to make its debut in Ontario, marking a significant expansion beyond its Swedish success.
This strategic move not only introduces LuckyCasino to the Canadian audience for the first time but also paves the way for promising future opportunities.
Having established itself as a leading casino operator in the tightly regulated Swedish market, the Ontario launch represents a monumental leap forward for LuckyCasino.
The anticipation surrounding this expansion underscores the strategic significance it holds for the brand and the broader iGaming landscape.
Ontario has been a trailblazer in Canada’s online gaming scene since opening its market nearly 20 months ago. Serving as a blueprint for legal gambling frameworks, the province has witnessed a surge in legal online gambling among its 15.6 million residents.
Many customers who previously engaged with offshore casino sites have shifted to operators approved by the regulator.
The timing of LuckyCasino’s debut aligns seamlessly with this shift, allowing the brand to capitalize on the growing preference among Ontario citizens for government-approved sites.
The casino is well-positioned to make a substantial impact on the market, leveraging its unique content offerings and enticing promotions.
This strategic move aligns with Glitnor Group’s overarching vision, aiming to establish its B2C and B2B brands in diverse regulated markets globally.
The Ontario launch represents a major milestone for the company, enhancing its global reach and commercial prospects in the months to come.
David Schwieler, Head of Brands and Business at Glitnor Group, expressed enthusiasm about the expansion, stating, “The Ontario launch of LuckyCasino will certainly create a number of exciting strategic opportunities for us going forward.
LuckyCasino can build on its phenomenal success in Sweden, and having the brand available in Ontario will soon allow us to distribute titles from our leading B2B brand, Swintt, within the market.
This expansion will open new possibilities for our company in the future, and we’re sure players are going to love what we have to offer.”