LuckyStreak Appoints Neil Brookes As Head Of Product To Drive Innovation
- iGaming Gazette
- 10 hours ago
- 3 min read
Live gaming specialist LuckyStreak has announced a significant addition to its leadership team, naming Neil Brookes as its new Head of Product. The move reflects LuckyStreak’s strategic focus on delivering product excellence and enhanced player experiences in the competitive live dealer vertical.
Based in Riga, LuckyStreak has built a solid reputation for developing immersive live casino content. Now, with Brookes taking the reins on product strategy, the company is sharpening its commitment to innovation, market alignment, and delivering value for both players and partners.
A Veteran With Over 20 Years of Experience
Brookes brings a rich portfolio of industry experience to his new role, spanning more than two decades across sports betting and iGaming. His most recent tenure was at Inspired Entertainment, where he spent 11 years overseeing virtual sports products. For seven of those years, he served as Head of Product, leading initiatives in game strategy, design, marketing, and performance optimisation.
Earlier in his career, Brookes spent six years with SkyBet in various trading and managerial roles, including Trader, Odds Compiler, and Sports Desk Manager. His background also includes time with Betfred’s trading team and managing retail operations at Paul Dean Bookmakers, where he gained hands-on experience in customer service and betting operations.
Leading the Product Vision
At LuckyStreak, Brookes will oversee the definition and delivery of the company’s product roadmap, aligning innovation with business goals. He will work closely across departments to ensure every new feature and release is carefully curated to meet the expectations of players and partners alike.
The appointment signals LuckyStreak’s continued investment in strengthening its core leadership, especially as competition in the live gaming space intensifies.
Ady Totah, co-founder and CEO of LuckyStreak, said:“It's always great news for LuckyStreak to bring senior talent and experience into the business. For a long time, we’ve been building great tech – but now, with Neil, we’ve found the right person to bring a true product mindset to match it.
His experience across regulated markets, and his ability to align vision with execution, will sharpen how we build and deliver. It’s a strong fit at exactly the right time for us.”
A Shared Vision for Growth and Innovation
Brookes expressed excitement about his new role and the opportunity to join a company with strong momentum in the live casino market.
Neil Brookes, Head of Product at LuckyStreak, commented: “Right from the first interactions I had with the team at LuckyStreak, it was clear that it was something I wanted to be part of.
The mindset and ambition to build on what is already a successful business, to further innovate and entertain with a forward-thinking, people-centric approach really clicks with me and feels like the perfect fit. I’m looking forward to the new challenge and to see what we can make happen.”
Elevating the Live Casino Experience
As demand for engaging live dealer content continues to rise across regulated iGaming markets, LuckyStreak’s move to strengthen its product leadership is a clear signal of its ambition to scale innovation and player engagement.
With Brookes at the helm of product strategy, LuckyStreak aims to refine its portfolio and bring fresh, high-performance features to market, solidifying its place among the industry’s top-tier live casino providers.
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