The prominent online casino brand, Mr Vegas, owned by Videoslots, a leading gaming operator, has unveiled an exciting partnership by signing a shirt sponsorship agreement with EFL Championship football club West Bromwich Albion.
Beginning on Saturday, August 26th, the Malta-based operator's logo has taken its place on the back of the Albion strip, becoming visible to fans as the team faced off against Middlesbrough at The Hawthorns in the fourth game of the 2023/24 season.
This collaboration marks Mr Vegas's entry into the world of football sponsorship and positions it as an official casino partner of West Bromwich Albion. The strategic partnership aims to enhance the brand's visibility and recognition both within the UK and beyond.
Ulle Skottling, Deputy CEO at Mr Vegas, expressed his enthusiasm, stating, "Our venture into the UK market with Mr Vegas has been met with a positive response, and we are determined to establish ourselves as a prominent brand in the region.
Teaming up with West Bromwich Albion offers us a unique opportunity to tap into the vibrant city of Birmingham, the second-largest city in the UK. We are excited about our activation and branding initiatives within the city, and to witness the Mr Vegas brand showcased in such a dynamic environment."
Tomasz Chadwick, Albion's Head of Commercial, also conveyed his excitement about the partnership, saying, "Mr Vegas is an innovative and fresh brand, and we are thrilled that they have chosen to collaborate with the club. As a forward-thinking company, we anticipate a mutually beneficial partnership that aligns with our shared ambitions."
Chadwick emphasized the importance of responsible gambling, noting, "While we continue to seek valuable partnerships that provide a strong commercial foundation for the club, we are committed to promoting responsible gambling practices in any marketing activities we undertake with betting companies."
This sponsorship deal stands as a testament to Mr Vegas's commitment to expansion and the sports world's growing synergy with the iGaming industry.
