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NeoGames Expands Presence In US With Georgia Lottery Launch


NeoGames Expands Presence In US With Georgia Lottery Launch

NeoGames S.A. (Nasdaq: NGMS), known for its innovative iLottery and iGaming solutions, has extended its NeoGames Studio's influence in the US by debuting a range of premium eInstants with the Georgia Lottery Corporation.


This strategic move marks a significant enhancement in the online offerings of the Georgia Lottery, renowned as one of the most prosperous lotteries in the US. The introduction of NeoGames' premium eInstants alongside its successful Diggi Games portfolio aims to broaden the lottery's player base and boost engagement and retention rates.


For over 17 years, NeoGames Studio has been at the forefront of delivering award-winning eInstant content to lotteries globally, consistently elevating the offerings of NeoGames' clientele.


In North America alone, the studio's top-notch games are already live in several states, including Michigan, New Hampshire, North Carolina, Virginia, Atlantic Canada, and Alberta (Canada). Further expansions are on the horizon, with scheduled launches in West Virginia and Pennsylvania later in 2024, solidifying NeoGames Studio's foothold in the continent.


Hili Shakked, Managing Director of NeoGames Studio, expressed enthusiasm about the partnership, stating, "We are excited to bring our portfolio of premium eInstants to the Georgia Lottery, a prominent player in the US lottery landscape. With our proven track record and exceptional game titles, we are confident that we can enrich the online gaming experience for Georgia Lottery players."


Gretchen Corbin, President and CEO of the Georgia Lottery Corporation, lauded the collaboration, saying, "We are delighted to introduce NeoGames Studio's eInstants to our players as part of our commitment to providing entertaining gaming options. These new games complement our existing Diggi Games lineup, offering our players more thrilling experiences.


Diggi Games play a vital role in supporting Georgia's HOPE Scholarship and Pre-K programs, and we look forward to our partnership with NeoGames as we continue to expand this important category of games."


By joining forces with NeoGames, the Georgia Lottery Corporation aims to reinforce its position as a leading provider of engaging gaming experiences while furthering its mission to support education initiatives in Georgia.

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