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NeoGames' Pariplay Expands In South Africa With SunBet Partnership

Updated: Sep 19, 2023


NeoGames' Pariplay Expands In South Africa With SunBet Partnership

NeoGames' subsidiary, Pariplay, is set for significant growth in South Africa through a strategic partnership with SunBet. This deal will see both Fusion and Wizard Games content going live with the premium brand.


The partnership with SunBet marks another milestone in Pariplay's expansion into regulated markets. The company has already established successful partnerships in North America, Latin America, and Europe, making the deal with South Africa's leading Casino Group a valuable addition to its portfolio.


Pariplay's Fusion offering boasts an impressive library of over 14,000 games from more than 120 suppliers. Additionally, it provides a comprehensive suite of back-office conversion and retention tools, including Fusion Tournaments, Raffle Rocket, and Spin that Wheel, all designed to enhance player value and engagement.


Tsachi Maimon, President at NeoGames, expressed excitement about the partnership, stating: "Sun International is one of the most well-known casino brands in the African continent, offering incredible land-based as well as online play - through SunBet - for its customers. We're delighted to partner with them to bring not only Fusion aggregation content but also home-grown Wizard Games products to further elevate their players' array of choice on an interesting and fast-growing regulated market."


Simon Gregory, CEO at SunBet, also shared his enthusiasm for the collaboration, stating:

"Pariplay has a market-leading offering courtesy of both its in-house content and its aggregation platform, and we're delighted to be able to leverage that into exceptional gaming experiences for our customers. From localised slots to world-class games, it's a fantastic offering, and we're very excited to take our offering to the next level."


The partnership between Pariplay and SunBet is expected to create a dynamic gaming experience for players in South Africa and contribute to Pariplay's continued growth in the region.

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