Leading game developer Octoplay continues its expansion in the UK market by partnering with one of the industry’s most iconic brands, William Hill.
This new partnership marks another major milestone for Octoplay as it grows its footprint in one of the world’s largest regulated iGaming markets.
Building on recent successful launches with other major operators like Flutter and Entain, Octoplay is quickly becoming a sought-after supplier for UK operators, thanks to its innovative approach to gaming content.
The collaboration will see William Hill introduce some of Octoplay’s most popular titles, including Cash Link Express: Hold & Win, Lightning Blitz Supercharged, and 777 Hot Reels, to its players. In addition to these hit games, a key highlight of the partnership is the introduction of a bespoke Jackpot Hunt solution, tailor-made for William Hill.
This unique feature underscores the close working relationship between the two companies and reflects their commitment to providing innovative and engaging gaming experiences.
Nick Vuchev, Commercial Director at Octoplay, expressed his enthusiasm for the partnership, stating:"Partnering with William Hill is a significant step in our expansion strategy. The bespoke Jackpot Hunt solution we’ve developed in collaboration with them showcases our ability to work closely with tier-one operators to create tailored, innovative content. We’re excited to bring our premium games and platform solutions to William Hill’s extensive UK player base."
Keiron Downs, Head of Gaming UK, Content Operations at William Hill, added:"At William Hill, we are always looking to enhance our gaming portfolio with high-quality, engaging content. Octoplay’s games and Jackpot Hunt feature align perfectly with our commitment to providing an exceptional gaming experience for our players."
This partnership is yet another example of Octoplay’s rapid growth and its strategic approach to building strong alliances in Europe’s regulated iGaming markets.
With licenses in key jurisdictions such as the UK, Sweden, Malta, Ontario, Slovakia, Greece, and Romania, Octoplay’s expanding presence highlights its dedication to operating in compliant markets and delivering top-tier gaming content to leading operators across the globe.
As Octoplay continues to forge partnerships with some of the biggest names in the iGaming industry, this latest collaboration with William Hill is set to further solidify its reputation as a leading developer of innovative and engaging games.
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