In a groundbreaking move, Oddin.gg, a distinguished B2B esports betting solutions provider, and Sportradar (NASDAQ: SRAD) have solidified a multi-year strategic partnership.
The collaboration aims to enhance the accessibility of Oddin.gg’s exclusive esports content through audiovisual streaming, amplifying its reach to betting operator clients worldwide.
The agreement comes as a strategic maneuver to propel Oddin.gg's expansion endeavors in the burgeoning global esports market, which witnessed a staggering €83 billion in betting turnover in 2023. Leveraging Sportradar's renowned status as an AV betting provider, this deal will extend the visibility of Oddin.gg's official competition content to a broader audience.
Sportradar's extensive network of over 900 betting operator clients stands to benefit significantly from this collaboration. By offering an array of live streamed esports events, operators will enhance engagement opportunities with both existing and potential betting markets.
Moreover, this partnership lays the groundwork for future collaborations in various domains, promising further innovations in the esports betting landscape.
One of the notable highlights of this partnership is Oddin.gg's official rights to esteemed competitions, including the highly anticipated Counter-Strike 2 (CS2).
Sportradar will distribute these competitions to sportsbooks through its integrated streaming product, enabling operators to furnish their customers with exciting new content from prestigious events worldwide.
Patrick Mostboeck, SVP Audiovisual at Sportradar, emphasized the significance of this agreement, stating: “This agreement further strengthens Sportradar’s esports offering while supporting Oddin.gg in realising their growth plans through AV streaming for betting."
Vlastimil Venclik, CEO and co-founder of Oddin.gg, expressed enthusiasm about the collaboration, stating: "This partnership is not just a collaboration but a combination of distinct strengths, where Sportradar’s extensive and sophisticated video distribution capabilities are set to be the vehicle for our unparalleled esports odds and analytical insights."
As esports continue to gain momentum, this partnership marks a significant step towards revolutionizing the esports betting landscape, offering enhanced experiences to both operators and enthusiasts alike.
With the global gaming livestreaming market projected to soar to €1.41 billion by 2025, the potential for growth and innovation in esports betting remains boundless.
