Veikkaus, Finland's national betting operator, is set to revolutionize its digital and retail sportsbook capabilities through a landmark partnership with OpenBet, a prominent content, platform, and service provider in the sports betting industry.
In a strategic move, Veikkaus has chosen OpenBet's cutting-edge technology to power its sportsbook platform, marking a significant step forward as Finland embraces a more inclusive betting system.
With private companies now eligible to apply for sports betting and iGaming licenses, Veikkaus aims to position itself at the forefront of this transition with OpenBet's market-leading solutions, fueling future growth in both online and retail betting operations.
Nikos Konstakis, Chief Product Officer at OpenBet, expressed the company's ambitious vision, stating: “Our partnership with Veikkaus demonstrates our ambition as pioneers in regulating markets. By integrating our innovative technology and tailored solutions, we are not just entering Finland; we're transforming its sports betting landscape. It's a monumental chapter for OpenBet, and we look forward to setting an unparalleled benchmark with Veikkaus."
As part of the four-year agreement, OpenBet will not only provide its advanced technology but will also deliver Managed Trading Services to Veikkaus, enhancing the operator's overall sports betting offering.
Juha-Matti Mäkilä, Vice President of Betting Operations at Veikkaus, expressed enthusiasm for the collaboration, saying: “We're thrilled to partner with OpenBet in this venture. By utilizing their deep-rooted expertise and top-tier technology solutions, we will redefine the user experience and elevate our sports betting offering.
OpenBet’s advanced technology suite and a history of scaling operations in dynamic markets make them the ideal partner for us. We foresee that this partnership will make us strong and competitive in the evolving Finnish market today and for the future."
The partnership underscores OpenBet's leadership in the World Lottery Association (WLA) space, with 18 global partners, highlighting its expertise in the lottery sector and commitment to responsible gaming.
This collaboration aims to drive success for operators through localized strategies, reinforcing the company's position as an undisputed leader in the industry.
