Leading sports betting content provider, OpenBet, strengthens its retail sportsbook offering for Sports Illustrated Sportsbook in collaboration with 888.
OpenBet, a prominent content, platform, and service provider in the sports betting industry, has played a pivotal role in the launch of Sports Illustrated Sportsbook's inaugural retail sportsbook, developed in partnership with 888.
In 2021, Sports Illustrated, under the umbrella of its parent company Authentic Brands Group (Authentic), joined forces with 888 to establish a world-class sportsbook.
Building on the success of the digital sportsbook bearing the name of one of the world's most renowned media brands, OpenBet was chosen as the preferred partner to extend their presence into the retail arena.
Located at Michigan's Island Resort & Casino, the operator's suite is powered by OpenBet's cutting-edge retail solutions. This includes state-of-the-art betting counters and user-friendly self-service kiosks.
Patrons are offered a diverse array of betting options, encompassing same-game parlays, in-game wagering, teasers, futures, and player props. These offerings are seamlessly integrated through OpenBet’s comprehensive Trading System.
This partnership further solidifies OpenBet's stature as the go-to sports betting provider for operators throughout the United States.
Deb Krupinski, U.S. Vice-President at OpenBet, expressed their delight in collaborating with 888 and Sports Illustrated Sportsbook for this momentous retail launch.
Krupinski stated, "Customers at the Island Resort & Casino in Michigan can now immerse themselves in the ultimate sports betting experience in a safe and secure environment.
Delivering this landmark retail platform for such an iconic brand is a significant milestone for OpenBet and underscores our commitment to ensuring our partners are equipped with cutting-edge technology and unrivalled content. We’re excited about the future and eager to see the successes this launch will bring."
Howard Mittman, US President at 888 Holdings, added, "Our alliance with OpenBet to power Sports Illustrated Sportsbook, celebrated with this launch, paints a promising future for the retail betting landscape in Michigan.
As we stand on the cusp of this exciting new chapter, our collective vision and expertise are set to redefine customer experiences."
This partnership is poised to enhance the retail sports betting landscape in Michigan, offering customers an immersive and secure wagering environment.
