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OpenBet Joins Forces With Play7.Bet To Enter Thriving Brazilian Sports Betting Market


OpenBet Joins Forces With Play7.Bet To Enter Thriving Brazilian Sports Betting Market

Leading Sports Betting Solutions Provider OpenBet and Play7.Bet Collaborate to Enter the Regulated Brazilian Sports Betting Arena


OpenBet, a prominent provider of platform, trading & risk, content, and services to the sports betting industry, has entered into a significant partnership with Play7.Bet. This partnership marks OpenBet's foray into the highly anticipated regulated sports betting market in Brazil.


Brazil is poised to become one of the world's largest gambling markets, with projections from H2 Gambling Capital suggesting potential annual gross gaming revenues of up to $6.4 billion. With its expertise, OpenBet is well-prepared to surpass local market standards and offer secure and thrilling sports betting experiences to one of the largest regulated markets, boasting a substantial adult population.


OpenBet's modular product suite, renowned for its versatility, once again proves to be the preferred choice for operators seeking to enter new markets and create an immediate impact. Play7.Bet will leverage a comprehensive range of products and services, including OpenBet's highly adaptable Betting Engine and Managed Trading Services, known for their excellence in facilitating and managing high volumes of bets globally.


Furthermore, the operator will utilize OpenBet's Player Account Management (PAM) technology, empowering the new sportsbook brand to deliver an exceptional multi-vertical player experience.


This includes offering additional layers of promotions, customer relationship management, anti-money laundering (AML), and responsible gaming tools. PAM provides operators access to an extensive and growing network of partner product and service providers. OpenBet has invested in local partnerships in Brazil to ensure the ideal blend of global and local solutions.

In an effort to bolster its player protection measures, OpenBet has strategically integrated with Neccton, a leader in responsible gaming, AML, and fraud detection. This integration allows OpenBet to seamlessly merge its advanced sports betting technology with cutting-edge cloud and AI features, taking player protection to the next level.


The collaboration with Play7.Bet underscores OpenBet's capability to provide its industry-leading technology, content, and services to operators on a global scale.


Jordan Levin, CEO at OpenBet, expressed his excitement about the partnership: "We are thrilled to have signed a deal with Play7.Bet. OpenBet's sports-first approach to platform development is unique, and with 25 years of success in regulated markets, we are well-positioned to assist partners like Play7 in winning in this market."


Moises Deiab, CEO at Play7.Bet, commented on the partnership: "We are very proud and excited to be partnering with OpenBet. OpenBet is well known for having the most complete and scalable sports betting products and services in the world, and their value to us will be critical.


It was also crucial to us to be working with a company that has always demonstrated its commitment to responsible gaming, player protection, local investment, and regulated markets. We have big plans for the market, and OpenBet is at the heart of them."

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