Pariplay®, a subsidiary of NeoGames S.A (Nasdaq: NGMS), has solidified its global influence through a strategic deal with the prominent ComeOn Group.
This collaboration will see Pariplay®'s renowned content, hosted on its Fusion® platform, introduced to the diverse range of brands under the ComeOn Group umbrella.
Players across various markets will soon have access to an expanded array of entertainment options as Pariplay® integrates content from its in-house studio, Wizard Games.
Following this initial integration, Pariplay® plans to roll out additional suppliers from its comprehensive Fusion® platform, offering an extensive game selection along with back-office conversion and engagement tools.
Andrew Maclean, VP of Sales at Pariplay, emphasized the significance of this partnership, stating, “ComeOn Group is one of the foremost operator groups in Europe, and this is an important agreement for us.
We believe that we will deliver a games portfolio that speaks directly to player appetites through the Fusion® aggregation platform, starting with our own Wizard Games content."
The Fusion® platform stands out for its wide range of games and additional tools, contributing significant value for operators. This collaboration marks another milestone in Pariplay®'s ongoing global expansion, building on recent high-profile deals in North America, Latin America, and Africa.
Cristiano Blanco, Chief Product Officer at ComeOn Group, expressed excitement about the partnership, stating, “We are excited to be partnering up with Pariplay® to expand and build on our portfolio and range of titles, as we continue to enhance the entertainment offering for our customer base.
We are always looking for partners that put a safe entertainment experience at the forefront of their business, which we feel we have found in Pariplay as a partner. We look forward to going live next year and look forward to how our customers react to the range of premium content.”
This collaboration not only highlights the growth trajectory of Pariplay® but also emphasizes ComeOn Group's commitment to providing a diverse and safe gaming experience for its customers. The partnership is expected to go live in the coming year, offering players an enriched selection of premium content.