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ParlayBay Expands Global Reach Through Strategic Partnership With 96.com


ParlayBay Expands Global Reach Through Strategic Partnership with 96.com
ParlayBay Expands Global Reach Through Strategic Partnership with 96.com

Innovative sports betting provider, ParlayBay, teams up with 96.com to enhance its cricket content offering across Asia.


ParlayBay, a trailblazer in delivering innovative sports betting titles, has inked a significant partnership with 96.com, aiming to extend its presence across Asia and provide its leading cricket content to a wider audience.


This collaboration will see 96.com integrate ParlayBay's highly sought-after cricket portfolio into its platform, bolstering its sports betting offerings in the region. One of the highlights of the deal is the introduction of the industry's first ball-by-ball micro betting offering within ParlayBay's innovative STACK'EM bet builder format.


This unique feature promises an immersive user experience for both live and virtual betting, catering to the diverse preferences of sports bettors.


ParlayBay's ability to geo-localise content ensures a tailored and relevant offering to diverse demographics through a seamless integration. Notably, its Cricket 2.0 product has gained immense popularity in the Asian market, and the partnership with 96.com aligns perfectly with the upcoming Indian Premier League (IPL) season, set to commence in March.


Fredrik Elmqvist, Executive Chairman at ParlayBay, expressed his excitement about the collaboration, stating, "We're delighted to have reached an agreement with such a prominent Asian brand. The partnership allows us to deliver our cricket content to a large audience of cricket fans, as well as the wider portfolio of sports and game formats, with our content appealing to all levels of sports bettors."


John Kay, Commercial Director at 96.com, shared his enthusiasm, saying, "ParlayBay is an exciting provider that delivers engaging content and experiences for its partners. We are thrilled to integrate its industry-leading cricket portfolio onto our platform.


The integration of ParlayBay's content complements our own offering and supports our vision to become a global brand. With ParlayBay's built-in marketing tools, we can deliver customised and user-friendly promotions, including free bets. We are confident our customers will enjoy engaging with these unique games and experiences."


This strategic partnership positions ParlayBay for continued growth in the dynamic Asian market, providing cricket enthusiasts and sports bettors alike with an enhanced and diversified gaming experience.

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