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Playbook Engineering Welcomes Luke Cousins As Commercial Director

Playbook Engineering Welcomes Luke Cousins As Commercial Director

Playbook Engineering, a leading global betting platform provider, is delighted to announce the appointment of Luke Cousins as Commercial Director. With 14 years of experience in the iGaming industry, Cousins brings valuable expertise to his new role.

Having previously worked at various businesses, including Pentasia and Conexus Group, Cousins has a strong track record in business development. He also played a pivotal role in the growth of Unikrn's B2B division before its acquisition by Entain.

With the recent recruitment of Ivo Doroteia as CEO in June, the addition of Luke Cousins further strengthens Playbook Engineering's position as a global player in the sports and casino industry. The company is known for its cutting-edge technology and commitment to delivering the best user experience to customers.

Speaking about his new role, Luke Cousins said: "I was looking for a quality product to represent as I still see a lot of opportunity in the global market. What drew me to Playbook was the strength of the platform. Speaking with affiliates and operators on the platform already, they confirmed that it is very strong in terms of customer experience, retention rates, and KPIs. The platform supports multiple UKGC-licensed operators, which gives us the ability to look at emerging and existing regulated markets, so as Commercial Director, it provides a lot of opportunities to look at different ways into those markets."

Cousins is enthusiastic about the future of the iGaming industry and the opportunities it presents in new and developing markets like Africa and Latin America, as well as maturing regulated markets in the US and Ontario.

His first expo as Playbook's new Commercial Director was at iGB Live in Amsterdam, and he looks forward to being active at other events throughout 2023.

Playbook Engineering continues to solidify its position as a top platform provider in the industry, with a strong team driving its growth and success.


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