Renowned online casino PlayOJO has taken its exclusive Live Roulette table to the TV screens of the UK.
The exciting PlayOJO Live Casino Show made its debut on 8th August on Channel 5, offering viewers a captivating live stream of PlayOjO’s Live Roulette table and a chance to witness winners being showcased on the screen.
The show, hosted by Kellie Gnauk, acclaimed star of the West End musical "Bat out of Hell," and David Butler, TV presenter for Paris St Germain FC, airs every night from 1am to 3am, providing a dynamic presentation of a variety of PlayOJO content.
PlayOJO, the flagship online casino under the global entertainment brand SkillOnNet, collaborated closely with the London-based media agency All Response Media and Channel 5. The partnership also extended to French TV production company FruitSalad, which played a pivotal role in crafting the show. The live roulette table for the show is supplied by Pragmatic Live.
The launch of the PlayOJO Live Casino Show comes swiftly after the attention-grabbing ‘It’s Alive’ integrated marketing campaign. This campaign is designed not only to create awareness about PlayOJO's live casino product but also to enhance its overall brand visibility.
Since its establishment in 2017, PlayOJO has risen to become a household name, largely due to its innovative and impactful TV campaigns. The platform is now accessible across multiple jurisdictions worldwide. Its thriving live casino selection encompasses a plethora of table game variations, as well as highly popular gameshows like Crazy Time, Monopoly Live, and Mega Wheel.
Andrew Steddy, Head of Global Product Marketing at PlayOJO, expressed, “This year, a primary goal was to amplify the prominence of Live Gameshow and Casino games on PlayOJO and establish ourselves as the top choice for players seeking an immersive online live casino experience. Early indicators are incredibly promising for both the game and the show. This venture stands as yet another remarkable achievement by the PlayOJO team.
I extend my gratitude to FruitSalad and Pragmatic Play for their contribution in crafting the show and the Live game, and to All Response Media and Channel 5 for their collaborative efforts in making this opportunity a reality.”
PlayOJO's entrance into the TV realm with its Live Casino Show on Channel 5 marks a significant stride in its efforts to engage and entertain its audience. The show adds a new layer of excitement to PlayOJO's live casino product, cementing its position as an industry frontrunner in innovation and entertainment.