PlayOJO, the popular online casino brand, has launched its global marketing campaign titled "It's Alive!" in the UK through TV and digital channels. The campaign draws inspiration from classic movie tropes of mad scientists reviving monsters and aims to promote awareness of PlayOJO's live casino and gameshow offerings under the SkillOnNet brand.
The TV advertisement showcases the monster coming to life as it engages with PlayOJO's live casino, and then immerses itself in a vibrant CGI gaming world.
Developed by the London-based creative agency Isobel, the playful campaign made its debut in the UK on Friday, 30th July, with plans to roll out in other markets later in the summer.
Since its establishment in 2017 as an online casino committed to fairness, PlayOJO has garnered attention with its innovative and visually striking TV advertisements. These campaigns have introduced memorable characters such as 'Clint', a disgruntled PlayOJO employee who leaves in disbelief at the sheer fairness of the platform. This was followed by a dancing Alpaca and the iconic 'thumbs up' symbol, and currently, the campaign features 'Madame OJO,' the embodiment of fun.
Today, PlayOJO has become a well-known household brand available in numerous jurisdictions worldwide. The platform boasts a thriving live casino offering, featuring a wide range of table game variations and popular gameshows like Crazy Time, Monopoly Live, and Mega Wheel.
Peter Bennett, CMO of PlayOJO, expressed excitement about the new campaign, stating: "We aim for PlayOJO to be the top choice for players seeking the thrill and excitement of an online live casino experience. We are thrilled to launch our integrated campaign, showcasing the fun and vibrancy of our live casino product."
With the "It's Alive!" campaign, PlayOJO aims to captivate audiences, promote its live casino offerings, and solidify its position as a leading player in the online casino industry.
