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Playson Expands Italian Market Presence With Sportbet Partnership


Playson Expands Italian Market Presence With Sportbet Partnership

Playson, a renowned supplier in the iGaming industry, has strengthened its foothold in Italy by integrating its premium casino games with Sportbet.


This collaboration sees Playson’s popular Hold and Win titles, including Lion Gems, Coin Strike, and Energy Coins, now available on Sportbet’s online casino platform following a seamless integration.


Founded in 2009 and based in Rome, Sportbet offers a diverse range of casino verticals. These include bingo, live dealer games, and traditional table games such as blackjack, poker, baccarat, and roulette.


This partnership enhances Playson’s standing in Italy, one of Europe’s most established markets, and underscores the enduring value its content portfolio brings to regional operators.


Blanka Homor, Sales Director at Playson, expressed her enthusiasm, stating, "Italy remains a vital region for Playson, and we are delighted to directly integrate our revered Hold and Win series with Sportbet. We believe that Sportbet’s ambitions align with ours to become a leading player in one of Europe’s most established markets."


Alessandro Palumbo, Casino Manager at Sportbet, echoed this sentiment, saying, "At Sportbet, we pride ourselves on working with the world’s leading iGaming suppliers, and this partnership with Playson fits seamlessly into our plans to maintain our focus on becoming Italy’s biggest online casino.


The array of high-quality slots we offer our Italian players has undoubtedly been boosted by launching Playson’s popular Hold and Win series, which resonates with many across the region."


This latest deal not only cements Playson’s reputation in the Italian market but also illustrates how its diverse and engaging game portfolio continues to deliver significant value for operators and players alike.

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