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PlayStar Names Peter Ekmark As CEO, Setting Sights On U.S. Expansion


PlayStar Names Peter Ekmark As CEO, Setting Sights On U.S. Expansion

PlayStar, the thriving community-focused online casino, is gearing up for substantial growth in the U.S. market with the appointment of Peter Ekmark as its Chief Executive Officer.


Ekmark, who has been a board member since September 2022, brings a wealth of experience from his extensive involvement in the iGaming industry since 2007.


PlayStar recently made headlines with its remarkable success in New Jersey, attracting a major investment from the Glitnor Group. Ekmark, having witnessed the brand’s meteoric rise, is poised to lead the company to new heights.


"I’m incredibly excited to be taking over the role of PlayStar CEO," said Ekmark, "Having overseen incredible growth in our first year, I’m confident we can use the extensive iGaming and business management experience I’ve accumulated to help PlayStar cement its position in New Jersey and expand into other regulated states."


Ekmark, who previously held key positions at industry giants like Kindred Group PLC, Vera&John Casino, JackpotJoy, Mr Green, William Hill, and Internet Vikings, succeeds outgoing CEO Per Hellberg.


Hellberg leaves behind a robust foundation, having steered PlayStar through a game-changing two-and-a-half-year period, marking major revenue milestones in New Jersey.


PlayStar's decision to appoint Ekmark underscores the company’s dedication to its U.S. expansion plans. With Ekmark's expertise, the online casino aims to strengthen its presence in New Jersey while exploring opportunities in other regulated states.


PlayStar continues to make waves in the U.S. online casino market with its community-focused approach and innovative gaming experiences, solidifying its position as a key player in the industry.

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