Playzia, a fresh and dynamic force in the online casino game development scene, has officially partnered with First Look Games, a leading marketing platform in the iGaming industry.
The collaboration is set to enhance Playzia's market presence and player engagement by allowing the studio to connect with a vast network of affiliates worldwide.
Founded in 2024 by an experienced industry veteran with over two decades in the gaming sector, Playzia is determined to carve out its place as a top online casino games developer.
With a focus on delivering high-quality, player-centric games, the studio aims to cater to global markets with a range of innovative and localised gaming experiences. Playzia’s portfolio includes a variety of offerings, from new mechanic slots and classic slots to jackpot games, table games, instant win games, and the increasingly popular crash games and mini probability games.
With an ambitious launch schedule, Playzia plans to release two new games per month throughout its debut year, with a goal to increase that output to three games per month in 2025. This consistent pipeline, coupled with exciting branded content on the horizon, is expected to build momentum quickly for the emerging studio.
The partnership with First Look Games is a strategic move for Playzia, enabling the company to leverage the platform’s robust affiliate network. By joining the First Look Games ecosystem, Playzia can now directly showcase its entire game portfolio to approved affiliates, helping them craft more accurate and engaging reviews, previews, and content for their audiences. Through this platform, Playzia gains access to a branded game library, where it can upload game assets such as game sheets, logos, images, videos, and demo links.
Affiliates, in turn, can download these assets individually or in bulk, simplifying the process of creating promotional content. Additionally, Playzia can grant select affiliates exclusive early access to upcoming releases, allowing for the creation of pre-launch content that drives anticipation and excitement among players ahead of new game rollouts.
Tom Galanis, CEO of First Look Games, expressed his enthusiasm for the collaboration: “We are delighted to welcome Playzia to the First Look Games platform. Playzia’s dedication to innovation and delivering fun, player-driven games aligns perfectly with our mission to connect game studios with affiliates for effective promotion.
We look forward to helping them reach new audiences and achieve their vision of becoming a leading content developer in the online gaming industry.”
The partnership is expected to provide a significant boost to Playzia's marketing efforts by connecting the studio with a wider audience and facilitating its expansion into new territories.
Playzia also shared its excitement about the collaboration, stating, "We’re excited to partner with First Look Games, a leader in game marketing and affiliate connections. This partnership amplifies Playzia’s marketing efforts, giving us the right tools to showcase our entire portfolio.
By leveraging First Look Games’ platform, we can enable affiliates to produce accurate content that drives player interest globally. We’re eager to see the impact this collaboration will have on our growth and success."
With its partnership with First Look Games in place, Playzia is well-positioned to take its innovative and engaging games to a global audience, solidifying its place as a key player in the ever-evolving world of online casino gaming.
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