Pragmatic Play Enhances Live Casino Experience With BET99

Pragmatic Play Enhances Live Casino Experience With BET99

Pragmatic Play, a renowned provider of premium iGaming content, has deepened its footprint in the Canadian market by expanding its live casino offering in partnership with BET99, a major operator in Ontario’s regulated iGaming space.

The collaboration introduces a broader suite of Pragmatic Play’s highly popular live dealer games to BET99’s Ontario-based players, including dynamic titles such as Roulette, Auto Mega Roulette, Speed Roulette, Speed Baccarat, and the fan-favourite Blackjack X.

This expansion isn't just about adding more games. At the heart of the update lies Pragmatic Play’s groundbreaking Smart Studio technology, a proprietary solution that empowers operators to create cost-effective, branded live casino environments. With Smart Studio, operators like BET99 can overlay their unique branding on shared live dealer tables, offering players a more personalised and immersive gaming experience without the heavy investment and time commitment of setting up a fully dedicated studio.

“The addition of more of our premium live casino titles to BET99 in Ontario, along with access to our Smart Studio solution, is a significant step,” said Irina Cornides, Chief Operating Officer at Pragmatic Play. “Smart Studio offers operators unrivalled flexibility to localise and personalise their live casino content, enhancing both player engagement and brand visibility.”

For BET99, a brand committed to innovation and player satisfaction, this latest integration further strengthens its competitive position in Ontario’s vibrant and fast-growing iGaming market. The operator now boasts six dedicated BET99-branded tables featuring Blackjack, Baccarat, and Roulette, each supported by Pragmatic Play’s robust live infrastructure.

“Pragmatic Play’s Live Casino portfolio has become a favourite amongst our players,” said Jared Beber, CEO of BET99. “Smart Studio is a brilliant way to tailor the experience, allowing us to showcase the BET99 brand in an engaging way. We now offer six BET99-branded Live Casino tables, and we’re excited to deepen our relationship with Pragmatic Play as we continue to evolve our offerings.”

This partnership marks another strategic milestone for Pragmatic Play as it continues to lead the charge in delivering cutting-edge, localised solutions across regulated markets. With demand for live casino content showing no signs of slowing, Smart Studio positions Pragmatic Play as a go-to provider for operators seeking scalability, speed, and customisation.

As the iGaming landscape in Ontario matures, collaborations like this one between Pragmatic Play and BET99 set a high standard for tailored gaming experiences that are both immersive and efficient.

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